DAP
Integrate has official webinar integrations with these two platforms
What is On24 and BrightTalk
Integrate's software buys ads utilizing data insights and algorithms, serving ads to the right user at the right time, and at the right price. Known in the industry as THIS type of advertising
What is programmatic?
Integrate acquired this UK based company in 2019 specializing in Event Lead Management
What is Akkroo?
To help marketers target (or exclude) certain accounts, Integrate uses the end of email addresses known as these.
What are domains?
The marketplace operates in a semi-transparent model where the names of the data sources are not revealed. Instead they are known to marketers by these, a 6 digit string of numbers and letters
What are Publishers (short) IDs?
Marketing channels connected to DAP contain one or more of these, also a term used to describe where a river may start.
What is a Source?
Followed by "Consideration" and then "Action", this is the name of the first stage of creative sequencing within Integrate Advertising.
What is Awareness
There are 3 data entry methods on the mobile app; Manual entry, badge scanning and this method, which would make Patrick Bateman happy.
What is business card transcription?
UNSUBSCRIBE! Marketers use this type of list inside DAP to exclude specific email addresses as acceptable leads.
What is a Suppression List?
For an additional fee intent based targeting from this NYC based company can be added to a marketplace campaign.
Who is Bombora?
To help with standardization, Marketers (or maybe Dora the Explorer) can use this functionality to translate an incoming value to a different value before posting out to their system.
What are List Mappers
Integrate advertising uses an in house DSP, which is an acronym for this
What is Demand Side Platform
Integrate events was ahead of the curve since our app has always scanned this type of matrix found on industry event badges and, since COVID, pretty much everything
What is a QR Code
Shhh...no talking in this area of the platform used by marketers to share files such as whitepapers, abstracts, logos etc. with their publishers in one convenient location
What is the asset library?
Some publishers in the marketplace pay integrate an annual subscription to ensure guaranteed media revenue for the year. They are known by this 3 letter acronym
What is SDP (strategic data partner)
Name 4 outbound integrations DAP can push leads to
What are Marketo, Eloqua, Hubspot, Pardot, Salesforce, Freshmarketer, etc.
Pages visited, average duration and domains are examples of statistics found on this dashboard
What is Account Web Analytics
In order to enable badge scanning at an industry event, our customer must purchase this from the event registration company
What is the API kit?
Name this key global compliance feature/function that allows marketers to share legal documents with their media partners through the platform.
What are source agreements?
Integrate partners with this company for technographic targeting
Who is Aberdeen?
Integrate uses this company's technology for our email, phone and address validation
Who is Service Objects
In the US we can target both by company AND job title. GDPR prevents us from doing that in EMEA so instead of job title we use this targeting method, which looks at the content of the site surrounding the ad.
What is contextual
Integrate has badge scanning integrations built with almost 80 different providers. Name 2.
What are AetherQuest, ATS, Aventri (ITN), Badge Guys, Bartizan Connects, Bizzabo, Boabee, Bravura Technologies, Capture Technologies, Circdata, CompuSystems, Conexsys, CTIMeetingTech, Custom Registration (CustomReg), Cvent, E-Vents Registration, Emperia eShow, Event Power, EventLead, EventMaker, EventRebels, ExperientSwap, ExpoBadge, Expo Tracker, Expo Data Capture (EDC), EventLeads, ExpoLogic, Eleventh & Gather, Global Registration Solutions, GTR (JOT Event Connect), Info Salons, Intensive, Keys4, Lanyon, Lead2Cloud, Leadature, LeadLens, LeadR, LeadU, Léni Digital, Lions Festivals, LeadValu, LiveBuzz, Looking Cube, Marvel, Maritz Global Events, QMS, Scan2Lead, ShowCare, SmartSource, Spargo, Swiftium, TBanc, Tito, TPNI, Trade Show Leads, TurnoutNow, XPress Leads, Xtag (Pixeline Technologies)?
Restricting the number of leads that can come from any single target account is known as 3 word feature
What is domain lead capping?
Worried about brand safety? Just require the publishers to submit these for a sneak peak at their upcoming audience outreaches
What are Proofs? (aka Proof of Concepts or Seller Proofs)