Involves a legal licensing agreement which the licensing company receives a fee, in return for allowing another company to use its brand/brand mark/character.
What is Brand Licensing.
300
This stage of the product life cycle has most competitors.
What is maturity stage?
300
Complete the equation for the price and quality:
High price = high quality
Low price = high ?
What is value?
300
The Big Mac, Coke Zero, Mountain Dew, Lucky Charms
What are product brands?
400
Refers to the number of different items offered in a product line.
What is Product Depth.
400
Brand that represents a particular company. Examples: General Mills
What is Corporate Brand
400
In this stage of the product life cycle promotions focus on educating consumers on the benefits of using a product.
What is the growth stage?
400
When a company utilizes a side by side comparison which positioning strategy is being utilized?
What is positioning in relation to the competition?
400
A picture or specific lettering that represents a brand?
What is brand mark?
500
Strategy that combines one or more brands in the manufacture of a product or in the delivery of a service.
What is Co-Branding.
500
Refers to the number of product lines a business manufactures or sells.
What is Product Width.
500
In the decline stage of the product life cycle, a marketer may decide to limit distribution of a product and sell a product in a particular area.
What is regionalize a product?
500
Goal of Product Positioning?
What is Set the product apart from competition/ present image