Deffinitions
the activity or profession of producing advertisements for commercial products or services.
Advertising
How does DraftKings advertise their company?
Digital, and paper, and national TV advertisements
An effective promotional mix can lead to higher sales by attracting customers with attractive offers, discounts, and incentives.
Higher sales
Who is Dunkin target market in the morning from 7.00am-12.00am
People in a rush to work or school, Coffie addicts, Hungry people
If you're a manager at Toys -r-us what is the age range or your location?
3-16y old kids
face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product
Personal selling
What is the annual income estimate for Arby’s?
approximately $3.9 billion
Promotional mix helps to increase the visibility and recognition of a brand through advertising, public relations, and other promotional activities.
Increased brand awareness:
Who is Gamestop's target market
Gamers......DUH!
If you own a McDonald's location, what is your target market?
Hungry people
the professional maintenance of a favorable public image by a company or other organization or a famous person.
Public relations
Who is victoria's secret targeted audiences?
young women in their 20s and 30s and people with higher incomes who are willing to pay for premium products.
A promotional mix can help to build customer loyalty by offering exclusive deals, rewards, and other incentives to regular customers.
Improved customer loyalty
Who would Home Depot's target market be
Homeowners, Yard workers, Repair men, builders
If you're an owner of a 7/11 What do the consumers of your location want?
Food, Gas, Tobacco, Drinks
the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
Direct marketing
who does bugatti advertise to?
Rich people who want a car
Personal selling and direct marketing are effective ways to engage with customers and build relationships with them.
Better customer engagement
Who is J. G. Wentworth’s target market be
Rich home or property owners, Injured people, workers
If you own a Harley Davidson location How and where is your product going to be used?
On the roads as a normal motorcycle
a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers
Sales promotion.
Trick question: Who was in Paris?
Kanye and Jay Z
By using a well-planned promotional mix, businesses can differentiate themselves from their competitors and gain a competitive advantage in the marketplace.
Competitive advantage
Who is Hermes Birkin's target market
Rich people (Female)
Trick question: What is Obama's last name
We still don't know