Electrification Experiences
They convinced their landlord to install a heat pump
Who is Owen
This delicious acronym quickly became the internally adopted name of the /save campaign
What is SOBA 🍜
RA's average net promoter score across communities
What is 10 out of 10 🎉
Our most used API
What is incentives
💡 653,395 total calculations
Sent the most messages overall with an almost 10,000 gap with the runner up
Who is Kavina
They're studying for certification to legally handle refrigerant 🧑🔧
Who is Nick
Our most visited web page
What is the Savings Calculator 🤓
💡 209,839 sessions + 83,072 total submissions
The spotlight community where the most virtual consultations were completed
What is Rhode Island (144)
💡 351 consultations in total 👏
To the nearest thousandth, how many REM calculations occurred this year
What is 10K+
(data for Q1 2025 was lost, so the real answer is higher!)
Added a total of 5 reactions to messages
Who is Owen
Of the ~7K contractor network searches, what percentage were for heat pump projects?
What is 54%
💡 3835 total searches, followed by Electric Panel Upgrade with 1880 searches
Released in July, this feature meets our users where they are by streamlining PEP enrollment for users who are primarily interested in heat pumps
What is Single Project PEP
💡 9,453 new PEPs created in 2025, an 8% increase over last year
One of the top 2 motivations to get a heat pump in Denver, based on Go Electric CO’s survey data.
What are 'Environmental' or 'Cost Savings'
💡 Across sites 45K+ households learned of our programs, ~400 took the next step, and ultimately ~122 got heat pumps!
We've collected info on ~4400 incentives! To how many programs do those incentives belong?
What is 1188 programs
💡 29 states are launched, 4 states currently in beta
Used slack search ~4x more than the average
Who is Erik (3465)
Their gas line was capped earlier this year
Who is Mary
The percentage of PEP users who opted to create heat pump, or heat pump water heater, only plans
What is 26%
💡 Overall, 3,680 projects were completed this year!
RA team members sent this number of emails to households across all our community sites.
What is 675
💡 ~375 of those emails were for South Bay!!
ElectriCAT (Electrification Community Action Tracker) is the concept predecessor to this up and coming data product
What is CED, the Community Electrification Dashboard
Used slack search the least
Who is Spenser (35)