Research Methods
Users group items into categories that feel natural to them, revealing their mental models.
Card sorting
Which of these is an example of confirmation bias?
B
Halfway through a usability test the prototype hits a bug that blocks the participant from completing a key task. What do you do?
D) Bugs happen. One blocked task doesn't invalidate the whole session. Document the impact and keep going.
Of all our user segments, this group remains the most underrepresented in our current research insights.
Players
Coaches from the US high schools expected Veo to upload recordings as fast as Hudl. The average upload time for Veo is (...) compared to Hudl's (...)
Veo: 7 hours - 2 days (The average upload time includes pauses in the upload by turning off the camera.
vs. 2-3 minutes with Hudl
Jakob Nielsen's research suggested this many participants catch ~85% of usability issues in a single round.
5
Asking 'What did you like about this product?' is an example of which bias?
Framing effect
What was the user trying to say?
"If you wanna connect with the dinosaurs, you're gonna have to be a little bit more specific in how you feed them."
True
Widely voted as the most tedious and least enjoyable part of the research process.
Recruitment
The Veo Go 10-hour monthly cap affects only 13% of users in month one, but after 5 active months, that number climbs to...
30%
This standardized 10-item questionnaire is a common method for measuring a product's perceived ease of use.
SUS score
A user visibly struggles through your usability test but rates it 5/5 when asked. Which bias explains this?
social desiribilty bias
You've completed a full study but the findings are inconclusive. The data doesn't point clearly in any direction. Your stakeholder is expecting a clear recommendation. What do you do?
D) Inconclusive is a valid finding — it means the question needs reframing, not that the research was wasted. Presenting null results honestly is always better than inventing a story.
In 2025, the research team conducted this many user interviews
163
Coaches consistently said stats alone aren't enough. These three things are what make metrics truly actionable.
Individual player metrics, visual context, and video integration
The Double Diamond design framework was created by which organisation?
British Design Council — published in 2005.
In a pricing study, you open with 'Would you pay $9.99/month for this?' Later, every participant's answers cluster suspiciously close to $9.99. Which bias caused this?
Anchoring bias
In Christopher Chabris and Daniel Simons' famous 1999 experiment, participants were asked to count basketball passes in a video. A person in a full gorilla suit walked through the scene. What percentage of participants didn't notice?
50% - this is also called unintentional blindness. when you're focused on a task, you become blind to everything else. Directly relevant to how users interact with interfaces.
In 2025, this was the percentage of interviews conducted with Coaches, Parents, and Analysts.
66% coaches, 18% parents, 8,6 % analysts
We asked coaches to prioritize the most valuable stats. Which stats category was rated the lowest priority by coaches?
Fouls: only 23% rated it a must-have.
Focus groups are widely used in UX research. What were they originally created to study?
C) WWII soldier morale — sociologist Robert Merton developed the method to study responses to propaganda and troop morale.
You and a colleague watch the same interview. A participant pauses and shifts in their seat. You both assume you understood what they meant, but reach completely opposite conclusions. Which bias best explains this?
Illusion of transparency
Finish the quote:
A coach explaining why players never respond to his in-app feedback comments: "But they never react. Nobody has ever written a comment to any of my comments. But I think that it's because..."
They are Estonians
When outsourcing participant recruitment for 100 American football coaches, our external panel provider set the price tag at ($)
$13.750
More than 50% of Veo clubs have (#) or fewer teams using Veo across regions. Meanwhile, approximately 50% of clubs across all regions have (#+) teams total.
More than 50% of clubs have 3 or fewer teams using Veo across regions (up to 70% in the UK). Meanwhile, approximately 50% of clubs across all regions have 10+ teams total. There's a significant addressable market of additional teams within existing Veo clubs.