Introduction to Marketing
What is the creation and maintenance of satisfying exchange relationships called?
Marketing
A _________ is used to manufacture other goods and services, to facilitate an organization’s operations, or to resell to other customers.
A. Product B. Consumer Product C. Business Product D. Construction Product
C. Business product
A _____ is the name, symbol, word, design, or combination of these elements that identifies a product, service, or company.
A. Market B. Ad C. Brand D.Target Market
C. Brand
True or false: A company's brand represents the company’s reputation of quality, reliability, and status.
True
The Kool-Aid Man is an example of which of the following?
A. Logo B. Brand Extension C. Brand Icon D. Slogan
C. Brand Icon
Which of the following areas is mostly devoted to marketing activities?
A. Travel agents B. Medical Centers C. Law Offices
D. Government agencies
A. Travel Agents
What type of product is a relatively inexpensive item that merits little shopping effort?
A. Convenience product B. Shopping Product C. Specialty product D. Unsought Product
A. Convenience product
Lays is an example of which type of brand?
A. Private B. National C. Generic D. Mixed
B. National
Mizzou sells its logo to Nike to print on tshirts. Nike must have permission to print the logo because Mizzou is a _______.
A. Licensed Brand B. Target Market C.Well known company D. Market
A. Licensed Brand
A shoe commercial that uses Pro/well-know athletes to advertise their brand is an example of ____ ____.
Sports Marketing
True or False: Good products do not need marketing.
False
Consumers search extensively for and are very reluctant to accept substitutes for which type of product?
A. Convenience product B. Shopping Product C. Specialty product D. Unsought Product
C. Specialty product
A product sold without a brand is a called a _____. (used often in the pharmaceutical industry)
Generic
Great Value is an example of what type of brand?
A. Private B. National C. Generic D. Mixed
A. Private
A washing machine is an example of what type of product?
A. convenience B. shopping C. specialty D. unsought
B. shopping
A particular group of consumers at which a product or service is aimed at it's _____.
A. Fan base B. Target Market C. Advertising Group
D. Market Research Group
B. Target Market
Research you compile yourself or hire someone to gather for you is called _____.
A. Market research B. Primary Data C. Secondary Data D. Self Data
B. Primary Data
The Volkswagen Group has the following brand names Audi, Bentley, Bugatti, Lamborghini, Porsche, Seat, Skoda, and Volkswagen. What is this an example of?
Mixed Branding
Honda produces cars, but also makes lawn mowers. What is this an example of?
A brand extension
Marketing focus on strategies to increase and keep sales, keep customers happy, and _____ ____ with customers.
build relationships
List the 4 Ps of the marketing mix. (you must have all 4)
Product, Price, Promotion, Place
The action or activity of gathering information about consumers' needs and preferences is called ______.
Market Research
The legal protection of words and symbols used by a company is a _____.
trademark
Go Pro working with Red Bull on the Rampage event is an example of what type of branding?
Co-Branding
Extremely successful branding is when a brand is used as a _____. (Example: Google it)
Verb