Endless Assortment Model
What purpose does Grainger’s assortment of 1.5+ million products serve?
Our assortment ensures that we carry products that can stand up to environments and needs across a wide range of industries.
How are Grainger’s products organized on the website?
All 1.5+ million products have been organized into 33 Level 1 Categories. Each of those is broken down into subcategories based on application, benefit, and function until, eventually, similar products appear in a table view.
List some of the GCOM features called out in the video
Category definitions
• Collections
• Filters
• Search in Filters
• Blue Question Mark Icon
What is the importance of understanding who your customers are and what they do?
Some industries will have specific needs for product attributes such as material, finish, size, etc.. It’s our role to get to know our customers and find products that meet their needs.
Which features on Grainger.com can help you quickly navigate to product categories should you need to back up/broaden your search?
Breadcrumbs across the top and/or view more categories button
Describe the importance of the order of filters.
By listening to and observing our customers, we know what drives them to make buying decisions in certain categories. We've placed those product attributes at the top via filters. By starting with the top filter, you start with the customer.