Vocab
Function that focuses on improving a product or service in response to market changes.
What is Product Service Management?
A product is usually eliminated in this phase of product lifecycle.
What is "decline" phase?
A marketing effort to keep track how often you go to a Jaguars game?
What is a Fan/Customer Loyalty program?
Total number of products in the mix.
What is Length?
The high demand ticket price at Disney for 1 park.
What is $194, up 8%!
The assortment or range of products or services that a company offers to its customers.
Step 3 of New Product Development.
What is "test product concept"?
Score of FSU vs. Duke Football Oct.21.
What is 38-20? Go Noles!
The total number of variations of every product in a particular product line.
What is the Depth?
Castmembers with tablets at Disney asking questions.
What are in-person interviews?
What is Step 7 Commercialization?
Step 4 of New Product Development process.
What is "Feasibility Analysis"?
Type of software that Nike uses to analyze information about customer shopping behavior.
What is data mining software?
The number of different product lines that a company carries.
What is Width?
New roller coaster coming to Universal Studios.
What is Fast & Furious Roller Coaster!
Process of getting and using information about customers to improve business decision making.
What is Marketing Information Management?
Step 7 of New Product Development Process.
What is Commercialization?
An online Yahoo! sports game that allows online advertisements?
What is Yahoo! Fantasy Basketball, Football?
The close relationship between different product lines.
What is Consistency?
Universal Studios gathers 20 customers together to evaluate the theme of 2024 Halloween Horror Nights.
What is a "Focus Group".
Small data files that allows businesses to track how much time a person spends on a website.
What are "Cookies"?
Step 5 of the new product development process.
What is develop product?
Score of UF vs. SC football Oct. 14.
What was 41-39. Go Gators!
Depth of a company that has 4 product lines and 2 products each.
What is 8?
The latest roller coaster at Sea World in 2023.
What is Surf Coaster Pipeline?