Product Development Phases
During which phase is a prototype developed?
product development
What is a group of closely related products called?
product line
What type of product is purchased with little thought or comparison?
convenience goods
What is the first stage of the product life cycle?
introduction
Which service characteristic means it cannot be touched or seen?
intangible
What phase tests products in specific geographic areas?
test marketing
What refers to the number of product lines a company offers?
product width
What type of product requires consumers to compare features and prices?
shopping goods?
In which stage do sales fall and products may be removed from the market?
decline
What type of product is tangible and can be stored after purchase?
a good
What phase evaluates ideas before time and money are spent?
idea screening
What refers to the number of items within a product line?
product depth
What convenience good is purchased due to urgent need?
emergency goods
In what stage do sales increase and competitors enter the market?
growth
This element of product planning communicates brand identity and protects the product.
packaging
This phase is also called “commercialization” when products become mass distributed to consumers.
Introduction
What includes all the products a company makes or sells?
product mix
What products do consumers usually not think about buying until needed?
unsought goods
In which stage do sales slow because most customers already own the product?
maturity
What marketing function involves obtaining, developing, maintaining, and improving a product?
product/service management
List 5 of the 6 Stages in CORRECT order
Idea Generation, Idea Screening, Product Development, Test Marketing, Introduction, Evaluation of Customer Acceptance
List 5 examples of variations in a product depth
size, quality, colors, fgabric style, prce range, etc.
What products have strong brand loyalty and no acceptable substitutes?
specialty goods
What are the four product life cycle phases?
introduction, growth, maturity, and decline
This term means that differences can occur from one service provider to the next. |
heterogeneous