History and Overview
Target Audience and Demographic
Real World Example
Ad Strategy & Evolution
Influence & Then vs Now
100

When was the production Era?

Late 1800s-1920s

100

What types of people would afford the cars?

Wealthy white people between the ages of 45-70

100

What were the real world examples?

Shien and Temu

100

Tesla's unique look is a marketing strat? (T or F)

True

100

What would factories focus on?

One model and color maximization

200

Companies cared about consumers needs? (T or F)

False

200

What did they prioritize

Low Prices over anything

200

How is Temu using the Production Era in the Modern Day?

Mass Production of Products for Cheap

200

What was one of the main reasons to evolve

The Great Depression

200

What did stores do to naturally pull customers

Agressive Pricing

300

Why was the Assembly Line Created

To help with repetetive tasks

300

What concept became popular

"Buy now, Pay Later"

300

Why did they use production era techniques?

It was the fastest way to make money fast

300

What was the main reason for transition

To be more productive and have more efficiency

300

What would refueling Teslas be like back then?

They would have been slow at charging

400

Why did Wages Increase

More Industrial Productivity increased wages

400

Industrialization created a growing number of what factories?

Rural Factories

400

Why did Shien and Temu create assembly lines

To produce stuff faster

400

What did consumer do during the Great Depression

They tightened their spending/cut on costs

400

What did the production era give birth to?

Sales pitches and advertising departments

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