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100
The product life cycle stage in which sales and profits fall rapidly.
What is the Declining Stage?
100
A description of the depth of a business's product mix offering a great items in the product line.
What is a Deep Product Mix?
100
Under one product how many sub-products company provides or how many varieties company have for that product.
What is Depth?
100
The product life cycle stage when the product first appears in the marketplace.
What is the Introductory Stage?
100
The product life cycle stage in which sales rise rapidly.
What is the Growth Stage?
200
The product life cycle stage in which sales peak and then increase at a slower rate or start to decline.
What is the Maturity Stage?
200
The state of being outmoded or unfashionable.
What is Obsolescence?
200
Marketing element focusing on considerations in getting a selected product in the right place at the right time.
What is the Place?
200
Marketing element focusing on considerations in getting a selected product in the right place at the right time.
What is Place(Distribution)
300
A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.
What is Price Compitition?
300
Government resrictions on the minimum/maximum prices of products.
What is Price Controls?
300
The decision a customer reaches on the price s/he is willing to pay for a good or service.
What is a Price decision?
300
A guideling regulating the range of prices on goods and services that businesses offer to customers.
What is Price Policy?
300
A marketing function that involves the determining and adjusting of prices to maximize returnand meet customers' perceptions of value.
What is Pricing?
400
Goals a company hope to accomplish through its pricing strategies.
What are Pricing objectives?
400
A pricing strategy that involve setting prices higher than those of the competition.
What is Price Skimming?
400
A name, term, symbol, or a design that identifies a product and distinguishes it from competitors.
What are Product Brands?
400
The decision a customer makes on the brand, type, or model to buy.
What is a Product Decision?
400
Marketing element referring to what goods, services, or ideas a business will offer its customers.
What are Product decisions?
500
The efforts involved in the creation of a new product.
What is Product Development?
500
A strategy for making a product appear different from similar products on the market.
What is Product Differentiation?
500
The removal of weak products from the market and company mix.
What is Product Elimination?
500
Each individual good, service, or idea a business offers.
What is Product Item.
500
The producers' responcibility for any injury that the business's products may cause.
What is Product Liability?
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