Can you hear me, Nature?
This term describes tailoring your message so it connects with the audience's values or knowledge level
What is framing?
Translate the jargon "anthropogenic" into plain language.
What is human-caused?
True or false: graphs and tables are examples of data-based communication.
What is true?
What's a simple way to check if your audience understood you correctly?
What is ask them to summarize or reflect back?
How long should an elevator pitch typically last?
What is 30-60 seconds?
When presenting to a non-scientific audience, which is more effective: using technical terms or using everyday language?
What is using everyday language?
What's a simpler way to say "biotic community"?
What is a group of living things or a community of organisms?
"The forest is being destroyed before our eyes!".... data or drama?
What is Drama!!!
True or false: using more jargon always makes your message more precise.
What are the three essential parts of a strong elevator pitch?
What are hook, main message, and why it matters?
True or False: emotional appeals automatically undermine scientific credibility
What is false?
Eutrophication can be explained to the public as what process in lakes and rivers?
What is excess nutrients causing algal blooms and oxygen loss?
What's one risk of relying too heavily on dramatic messaging in environmental campaigns?
What is losing trust or appearing biased/sensationalist?
When a policymaker misunderstands a scientific report due to vague wording, this is an example of what kind of communication failure?
What is lack of clarity?
When crafting a pitch about your research on wetlands, what kind of opening statement is most effective?
What is a surprising fact, question, or relatable problem?
A strategy scientists can use to make climate change impacts feel more relevant to local audiences
How would you explain "climate mitigation strategies" to a 6th-grade audience?
What are ways to slow down or stop climate change, like using clean energy?
A figure showing rising atmospheric CO2 over time is an example of what kind of communication tool?
What is objective data visualization?
In professional settings, why might sarcasm or humor lead to miscommunication?
What is because tone doesn't always translate clearly across audiences or contexts?
Why should you avoid listing too many details or statistics in an elevator pitch?
What is because it's confusing?!!!
According to communication research, what are the three key elements of a compelling science message (often called the "message triangle")?
What is the problem, solution, and action?
Rewrite this sentence for the public: Elevated nitrogen deposition accelerates successional trajectories in temperate forest ecosystems.
What is "extra nitrogen speeds up how forests change and grow over time"?
Explain why combining data and emotion can sometimes be more persuasive than data alone.
What is because emotion helps people connect and care, while data builds trust and credibility?
What's the term for when the audience interprets your message through their own culture or personal experiences, potentially changing its meaning?
What is cultural framing/audience decoding?
You're studying forest carbon sequestration. Craft a one-sentence elevator pitch for a general audience!
What is your answer?