Definitions
3 Aspects of the Writing Triangle
Writer, Audience, Purpose
How does tone impact the message
The tone of a document can affect how the reader perceives the writer's intentions
Aristotles methods of Persuasion
Ethos, pathos, logos
Which of the following words should be avoided in business correspondence?
Nerver/Always
What cost more to make commercials or social media advertisements
Commercials
it's the notion that, since others are doing it, I should be doing it, too.
Social Proof
Why do I need to write
this message?
• What is my main point?
Goes under which aspect of the writing triangle?
purpose
Mom and Dad, studies show that students who have their own cars are three times more likely to be on time to school than students who have to rely on someone else
Is an example of which persuasion method?
Logos (facts/studies0
Internal or external
• Informal
• Can vary in length and format
• Example: Confirm
meeting time
is an example of what type of message
What website is more popularly used by adults?
Difference between inform and persuade.
Speaking to inform is sharing knowledge with your audience. Speaking to persuade is attempting to convince your audience to change a behavior, attitude, value, or belief
What is Proof read?
Taylor Swift announcing she is voting for a particular Presidential candidate and over 30,000 people registering to vote is an example of what?
Social Proof
How does social media affect businesses?
- Advertisements
- Cheap deals
- promotion
What are three types of
business correspondence
Email, Memo, Letter
How can technology help you improve and share your writing?
Through the use of social media for promotion or proof read for errors
"9/10 doctors recommend Colgate 360 total care"
Which method of persuasion is this?
Ethos
Sell products
online
What is this definition
E-commerce
Difference between internal and External when it comes to a business Communication
Internal is communication within the business, external is communication from the business to sources outside the business (ex. customer, potential buyers, job applicants)
Dear Customer:
Thank you for purchasing a new roof from All
Weather Roofing.
We want to ensure that you remain happy with your
roof for years to come, so we offer a 20-year
warranty. Your service agreement has details.
If you have any questions, please call us
at 555-234-1212.
Sincerely,
Bob Ross
President, All Weather Roofing
What is the purpose?
To Thank the customer for their purchase
Define Pathos
Appealing to ones emotion
Overview of your business with
contact information is an example of what
Business information