AIDA
These words complete the acronym, AIDA.
What is attention, interest, desire, and action?
The intercultural approach takes the time to look at how we understand other ______ as well as ourselves.
What are cultures?
A technique used for effective written and oral communication.
What are the seven c's?
Reading is integral to this.
What is writing?
The greeting of a letter is called this.
What is a salutation?
AIDA was originally developed as this type of technique.
What is a sales/marketing technique?
Food, flags, holidays, arts and crafts, literature, music, festivals...
What is surface culture?
The seven c's stand for this.
What is: clear, correct, complete, concrete, concise, consideration, and courteous?
False thinking strategies lead to __________ conclusions.
What is poor/ineffective?
Limited Liability Corporation.
What is an LLC?
The "C" variation of the AIDA technique.
What is confidence/conviction?
The five facets of the Intercultural Development Continuum would be ___________.
What are: denial, polarization, minimization, acceptance, and adaptation.
The communication should be _______, which means the message should be clear and leave no room for misinterpretation.
What is concrete?
Another word for evaluation, judgment, or bias in writing/thinking.
What is critical?
You should always write in this voice when writing professionally.
What is active voice?
You can apply the AIDA marketing technique to this type of writing.
What is persuasive writing?
or
What is copy writing?
The ability to recognize different cultural patterns in oneself as well as other cultures, and to effectively adapt one’s mindset/behavior to suit cultural context in an authentic way.
What is adaptation?
The message should be precise and to the point. Avoid lengthy sentences, and try to convey the message as briefly as possible.
What is concise?
A critical thinker seeks to understand not just the text, but _________.
What is the underlying purpose/author's intent/author judgments, bias/fallacies?
When revising and editing, focusing on the organization of the letter is this type of concern.
What is higher order?
AIDA is useful as a checklist and a _______.
What is a guideline?
_________ recognizes that there are cultural differences, but focuses on universal commonalities that can mask important cultural distinctions.
What is minimization?
The sender of the message should take into consideration the receiver's knowledge, opinions, mindset, and background.
What is consideration?
Critical thinking is a ______ of mind.
What is a habit?
The audience you may reach, such as a person cc'd on an email.
What is secondary audience?