Research & Analytics
What is Mercury Opinion
A panel people who subscribe to participate in surveys
Affordable Housing
What five questions are in the messaging form?
1. Select your office
2. Name
3. Describe your turf
4. What was the most effective message
5. Provide an anecdote
How many WA members are in Georgia
530,000
What is our office average pass rate
79%
What are some characteristics of people who have persuadable political opinions?
Open to reconsidering opinions
Responsive to framing, evidence, and messaging
More likely to update beliefs when presented with compelling arguments
What model are we currently on in the Georgia office?
25/13
What punctuation mark is used as a logo on the messaging app in the Ipad?
Exclamation point!
How many Working America members do we have nationally?
5 Million
What percentage of single family homes in the Atlanta metro area are owned by large institutional investors
25%
What are some characteristics of people who have fixed political opinions?
Strongly held beliefs
High opinion certainty
Less responsive to persuasion attempts
Often guided by identity, values, or ideology
What is our primary electoral goal in Georgia for 2026?
Re-elect Jon Ossoff
What is the second most citied issue in the Georgia office?
Good Jobs and the Economy
Who is the Executive Director of Working America
Matt Morrison
How many Georgia residents over the age of 65 can't afford retirement?
More than half
What does FPFG stand for?
Front Porch Focus Group
What is Working America's electoral goal nationally?
Win back Congress!
What is the messaging form data used for?
The data collected helps translate direct door interactions into actionable campaign strategies
Who is the President of the AFL-CIO
Liz Shuler
How many contacts do we average a night as an office?
29
What does VCI stand for?
Vote Choice Index
What nesting opportunity are we pursuing in Georgia?
The Governor's race
How long is the period for messaging reports?
Two weeks
Who is the President of the Georgia AFL-CIO
Yvonne Brooks
Where does Georgia rank in the U.S for most expensive healthcare?
Top 10