RTB
What does RTB Stand for?
What is the top level of a new campaign?
IO
What is it called when you're excluding a list of sites?
Blacklist
Using keywords, topics, and other factors to target an audience with relevant ads is also referred to as What?
Contextual Targeting
What does CTV stand for?
RTB is the practice of buying and selling ads in real-time on a per- WHAT basis?
What does IO stand for?
Insertion Order
What is it called to optimize to the best time of day/week?
Dayparting
What type of targeting utilizes online data from users browsing habits (search terms, sites visited, purchases)
Behavioral Targeting
What ad size can run across both Desktop and Mobile allowing for increased scale?
Medium Rectangle (REC) or 300x250
What does SSP stand for?
Supply-Side Platform
What level of the campaign Hierarchy are creative placed in Amobee?
What do bid multipliers allow you to do?
Increase the bid based on items you want to focus your optimization
Targeting a competitor's product names and brand names is also referred to as what?
Conquesting
What does DOOH stand for?
Digital Out-Of Home
What does DSP stand for?
Demand-Side Platform
What is it called when Amobee oversees a campaign for us?
What is a white list?
Inclusion of specific sites
What are the two types of Retargeting we spoke about?
Standard and Dynamic
What Google product allows us to traffic creative?
CM360