Programmatic Basics
The automated way of buying digital ads.
What is programmatic advertising?
What does DSP stand for
Demand side Platform
When a user views an ad
impression
what type of data comes directly from a brand's own customer
1st party data
What type of pacing spends budget equitably over time
even pacing
what is the most common banner ad size
300 x 250
Who uses a DSP
Advertisers
What metric represents cost per 1000 imps
cpm
what targeting is based on topics and or keywords.
contextual targeting
What is the term used to show when your campaign start and ends
flight
What are the most common media type?
What is Banner / Display
What platform is used to sells ad space?
SSP
What is the metric when an user selects the ads by tapping
click
What term describes targeting users who previously visited your site
Retargeting
what term describes ads that appear within the content feed of a site or ad
native ads
what type of auction charges .01 more than the 2nd high bid
2nd price auction
Who uses an SSP
Publishers
What metric measures when 50% of the ads is visible for 1 sec for display
viewability
What targeting uses browsing behavior across websites
behavioral
what is the term for the total amount of money the campaign will spend
budget
what auction type is most commonly used in programmatic today
1st price auction
Where do ads get bought and sold?
ad exchange
What metric tracks click/ imps
Click through rate
In 2020, what did this company announce they will begin deprecating with multiple delays extending timelines
3rd party cookies
What setting can prevent ads from serving outside specific hours or days
dayparting