Project 3
The goal of this assignment is to ____ your chosen audience.
What is "persuade"?
The rhetorical appeal of this Got Milk? ad.
What is ethos?
The intended outcome of a text.
What is purpose?
You decide to make a movie poster as one of your texts. The poster includes the title in large font, a big background image showing off your all-star cast, actor/director names in smaller font near the bottom, and the words "COMING SOON." These are ______ of movie posters.
What are genre conventions?
This type of faulty argument relies on the credibility or star power of one side instead of actual logical reasoning
What are ethical fallacies?
Between your three artifacts, you must total about ____ words of text
What is 500?
The author's or speaker's attitude or feeling towards the subject, audience, or situation, conveyed through their word choice, style, and overall presentation
What is tone?
The right or critical moment (for rhetorical discourse)
What is kairos/timing/urgency?
The way a text is delivered: internet, book, radio, etc. EX: the genre of a Tweet is delivered with the ____ of the internet
What is the medium?
In this fallacy, one side distorts the other side's argument to make it easier to attack.
What is straw man?
You must appeal to at least 2 different ____ in your texts.
What are audiences?
The way a text is assembled: the framework of the writing & the arrangement of written/visual elements
What is structure/organization?
The situation that requires discourse, the audience that can address or solve the situation, and the elements of the situation that will affect the delivery of the discourse or the audience's ability to effect change, are the components of _______.
What is the rhetorical situation?
For one of your texts, you want to create a series of tweets. When you try to write them, you find you have to shorten your messages because they exceed the 280 character limit. The character limit is a ______.
What is a constraint?
Your girlfriend walks in on you playing League of Legends instead of working on your multigenre campaign. Disgusted, she says: "Either you get rid of that game, or you're going to flunk out of college."
What is the Either/Or fallacy (aka Black & White or False Dilema)?
In this portion of your project, you will explain what you did and why you did it, and evaluate the effectiveness of your choices.
What is the rhetorical rationale?
Uses words in a non-literal way to create vivid imagery, emphasize ideas, or evoke emotions
What is figuartive language?
After living through the hottest summer of her life, a girl makes a series of social media posts about global warming. In this situation, the heat creates an _____ for discourse on climate change.
What is exigence?
This element of genre relates to the typical visual elements of compositions in a particular genre (headers, color, format, illustration, etc.).
What is design?
A commercial shows a girl trying out a new perfume. When she wears it to school, all the other girls flock to her and ask what she's wearing. By the end of the commercial, every girl at school is wearing the perfume.
What is bandwagon?
This is a great on-campus resource if you need help with digital design or access to design software.
What is the Digital Studio?
You are creating a video to encourage people to adopt from the overcrowded local shelter. Your target audience is middle-aged moms. Your video will probably rely most heavily on this rhetorical appeal:
What is pathos?
If you want your text to reach a young (teen - young adult) audience over a large geographical area, you might choose to use ____
What is social media?
You decide to create an eco-activist blog post about the pollution of your favorite local park. You use an urging tone, an informal voice, first person POV, and simple vocabulary. These choices fall under this element of genre, related to the ways we communicate:
What is style?
“The government must be conducting secret time travel research. The advanced technology they possess could only have come from the future.”