The selling process
When businesses promote their products and services as “Green” or based on their environmental benefits
Green Marketing
Colours, Characters and Young actors in advertisements are all used to target what demographic
Children
Define radio advertising
the promotion of products and services during radio commercials or programs
What do you call a digital page that businesses sell off of
A website
Creating and sending out highly personalised emails to a specific segment of your email list are classified as
Target Emails
Is a paid, non-personal message communicated through a mass medium
Advertising
What is a target market?
The group of customers to which a business intends to sell its product to
Define sponsorship marketing
Where a company pays to be associated with a certain event or group
What is the main benefit of Global Marketing
Brands are able to reach a wider audience, resulting in more possible customers
Any free news story about a business is referred to as
Publicity
What is it called when products that are the same or similar are made to appear different and or better then their competitors
Product Differentiation
refers to children’s ability to nag their parents into purchasing products they may not otherwise buy, this is called
Pester Power
An athlete wearing or promoting a shoe is an example of
Endorsement
What is the main disadvantage of social media advertising?
That marketers don't have complete control over what people may say about them
Buy one get one free is an example of
A Sales Promotion
What is an opinion leader
A respected person who influences others
Making false or exaggerated claims about a product or service to persuade people to buy it is classified as
Deceptive and Misleading Advertising
A sales representative directed o a customer in attempt to make a sale is an example of
Personal Selling
The ACCC ensures fair competition and protects consumers by enforcing rules, preventing scams, What does the abbreviation stand for?
Australian Competition and Consumer Commission
Using colours commonly pink or blue to gender label a product is referred to as
Give two examples of brands that use relationship marketing
Flybuys, Sephora, McDonalds etc
Name 3 examples of market segmented groups
Age, Gender, Income Level, Educational Background, Lifestyle, Family Structure
Name 3 forms of selling techniques
Personal Selling, Sponsorship Marketing, Advertising, Target Emails, Radio Advertising, Product Placement, Endorsements
Technology, Social Media, Global Markets, Government Regulation
Some businesses target a very small segment
of the total market, this is known as
A Niche or Micro-Market