Viral Ads
What is the name of the viral Old Spice campaign featuring a humorous man?
The "Old Spice Guy" campaign
What is an example of a misleading claim in advertising?
Claiming a product can cure an illness when it cannot
Which 'P' involves setting the price of a product?
Price
TRUE OF FALSE: Is it ethical to target children with advertisements for unhealthy foods?
Fasle
What is the purpose of a slogan in branding?
To create a memorable phrase that promotes brand recognition.
Which social media platform is most associated with viral challenges like the Ice Bucket Challenge?
Tiktok
True or False: Deceptive ads are legal if they increase sales.
False
Which 'P' refers to the location where a product is sold?
place
TRUE OFR FALSE: Is it ethical to use fear tactics in advertising?
False
Name a famous slogan used by Nike.
"Just Do It."
Name a viral food ad that was shared millions of times featuring a famous celebrity chef.
The "Pasta" ad with Gordon Ramsay
What term describes ads that hide the true cost or conditions?
bait and switch
Which 'P' deals with promoting a product through advertising?
Promotion
why is greenwashing unethical?
It's when a company falsely claims its product is environmentally friendly
What does the "M&M's" slogan "Melts in your mouth, not in your hands" communicate?
It emphasizes the product's unique selling proposition, making it memorable.
What viral video involved a young boy and a popular song, leading to millions of shares?
The "Charlie Bit My Finger" video
Name a common tactic used in misleading ads involving before-and-after images.
Using overly staged before-and-after photos
Which 'P' involves the product's features and quality?
Product
Name one way advertisers can be unethical when marketing to vulnerable groups.
Exploiting insecurities or making false promises.
Give an example of a brand with a strong slogan.
McDonald's with "I'm Lovin' It."
Name a viral ad campaign that used humor and a catchy jingle to promote a snack.
Lay's "Do Us a Flavor" campaign
What law or agency regulates false advertising in the US?
The Federal Trade Commission (FTC)
Which 'P' involves developing new products?
product
Why is it unethical to advertise products as "all-natural" if they contain artificial ingredients?
Because it misleads consumers into believing the product is healthier or safer than it actually is.
How does branding influence consumer loyalty?
It creates an emotional connection, encouraging repeat business and loyalty.