Basic Vocab
What Are
REAL LIFE
100
Any form of communication used to persuade people to buy products
What is promotion
100
Give me the 2 types of advertising
What is Institutional and Promotional
100
Is this Promotional Advertising or Institutional Advertising
What is https://www.youtube.com/watch?v=zJhGQMq0MwI&index=1&list=PLN-hqVuMmUAanICiytk2qTs_u7zEuHnKr
200
any paid promotion of any idea, good, or service by an identified sponsor
What is Advertising
200
Name 4 types of sales Promotions
What is contests,sweepstakes,special offers, sales events,coupons,premiums,rewards programs
200
Find 5 thing in the room that is print media advertising
What is answer deiced by the group
300
a type of public relations that involves the free mention of a product or company in the media
What is Publicity
300
What are the 4 methods of budgeting when advertising
What is Affordable,Percentage-of-sales,Competitive-parity,Objective-and-task
300
Is this Promotional or Institutional Advertising
What is https://www.youtube.com/watch?v=zJhGQMq0MwI&index=1&list=PLN-hqVuMmUAanICiytk2qTs_u7zEuHnKr
400
any activity designed to create a favorable image image of a business, its products, or its policies
What is Public relations
400
What does AIDA stand for
Attention, Interest, Desire, Action
400
Look Up 2 examples of Institutional and promotional ad videos that we HAVE NOT SEEN in class and they have to have been on TV this year. (make them good!!!!!!!!!!!)
What is deiced by group
500
A framework for creating an advertising message that gets attention, holds interest, simulates desire, and achieves action
What is AIDA model
500
What are the different types of Advertising media, and give 3 specific examples with each
What is Print media,Broadcast media,Online media,Specialty media
500
You would like to be an ad copywriter, but you have an entry-level clerical job at an advertising agency the promotes a restaurant chain. You see an add for a freelance copyrighting job with a competing restaurant. What would you do?
What is deiced by group
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