Promotion 1
Which element of the promotional mix involves using different types of paid media to call attention to the products or services a business is trying to sell?
advertising
Informing potential customers that a product or service exists, and the result they should expect from using it is:
promotion
___________ involves the use of physically printed media
print advertising
Information about a product, service, brand, or person that spreads quickly through the internet is:
viral marketing
The number of unique people who view an advertisement is referred to as:
reach
Which element of the promotional mix is the process of persuading others through a direct, in-person presentation on the merits of a product, service, or idea, so that they might purchase it or buy in?
personal selling
Complete the sentence: _____________ product promotion intends to increase demand of a specific brand or service.
secondary
What type of promotion includes the use of postcards, brochures, letters, and fliers?
direct mail
What type of promotion involves paying content creators to use social media to promote companies’ brands, products, and services?
influencer marketing
What term is used to refer to the number of times an advertisement is displayed on users’ screens?
impressions
Which element of the promotional mix is a limited-time offer and/or discount designed specifically to increase sales during the time it is offered, with the additional goal of attracting new customers and sales?
sales promotions
Which element of the promotional mix is a form of promotion where a business communicates directly with their target customers, but not in-person?
primary
What type of promotion uses television, radio, and film commercials to make customers aware that a product or service exists?
What does the “S” in the acronym PESO stand for? Paid
Earned
S_____
Owned
shared
What measures the gain or loss generated on an investment, compared to the amount of money invested?
ROI
Which element of the promotional mix is a strategic form of communication that helps build a relationship between a person or organization and the general community?
public relations
Which word best completes the sentence: While promotion is essential to marketing, _______________ is of the utmost importance when communicating with the public.
integrity
What type of promotion is done through phone calls?
telemarketing
When a company pays for each time someone accesses their ad link, it is referred to as:
What term refers to a defined desired outcome from an ad?
conversion
Which element of the promotional mix is a form of promotion where a business communicates directly with their target customers, but not in-person?
direct marketing
Promotion is _________________ to the other marketing functions.
interrelated
What type of promotion targets small groups of people with the hopes that they spread the message to a larger audience?
grassroots marketing
What are the quantitative values used by marketing teams to measure and track promotion and advertising results?
KPIs
The amount a company spends to gain new buyers for its product or service is referred to as:
customer acquisition cost