Promotional Mix
Product, place, promotion, price
What are the four P's of marketing?
People that a business want to sell to
What is target market?
goals of marketing communications such as advertising.
What is promotional objectives?
Activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people
What is marketing?
public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media
What is publicity?
Sponsored, non-personal message to promote or sell a product, service or idea.
What is advertising?
Research such as surveys or focus groups
What is Marketing Information Management?
The percentage of your target market who recognize your brand from its name or visual symbols.
What is brand recognition?
Used to promote a product to its larger retailer using a mix of personal selling, advertising, and buying discounts
what is push policy?
Money necessary to start business
What is financing
Used to convince potential customers to buy products instead of buying from a competitor
What is product promotion?
These are characteristics of your target market profile that consider areas such as age group, gender, and marital status.
What Is Your Target Demographic?
people who name your brand when asked to name a cloud platform.
what is brand awareness?
How much to charge customers in order to maximum profits
What is pricing?
A percentage of total sales volume in market captured by a brand, product, or company
What is market share?
Short-term incentive offered to encourage buying a good or service
What is sales promotion?
When you understand the issues your customers are facing, it’s very easy to market your solution.
What Are Your Target Customer’s Most Common Problems Or Pain Points?
This can be done through collecting customer contact information and putting the one-time buyers on a direct-mail or email advertising list. These customers then receive special offers, advance notice of sales, special perks, and “two-for-one” offers designed to keep them coming back
What is an example of encouraged repeat business?
Direct interaction between sales person and customer
What is personal selling?
involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
What is promotional tie-ins?
Sales promotion activities designed to gain manufacturers', wholesalers', and retailers' support for a product
What is trade promotions?
Marketing towards people based on their lifestyle, hobbies, social life
What is Psycho-graphics?
The objective of promoting a new product launch through marketing initiatives is to expand a company’s reach into new markets, while still retaining its existing customer base
What is new product promotion?
the process that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems
What is marketing research?
is a way to create a portrait of your customers to help you make design decisions concerning your service
What is customer profile?