Fun Facts
This brand aired the first-ever television commercial in 1941, costing just $9.
Bulova
What is Advertising
Paid communication through media to promote products, services, or ideas
Watch advertisements often display this time to frame the logo and resemble a smile.
10:10
What is Institutional advertising?
promotes a company’s image or reputation rather than a specific product
This color is commonly used in advertising to create urgency and excitement.
Red
What is product advertising?
promotes specific goods or services rather than the whole company
This luxury brand spent approximately $33 million on a 2004 ad starring Nicole Kidman.
Chanel
What is integrated marketing communications?
Coordinating all marketing tools to deliver a consistent message
The earliest known advertisement was discovered in this ancient civilization.
Ancient Egypt
What is Promotional mix
the combination of advertising, personal selling, sales promotion, PR, and direct marketing a business uses