Fun Facts
This brand aired the first-ever television commercial in 1941, costing just $9.
Bulova
What is Advertising
Paid communication through media to promote products, services, or ideas
What is sales promotion?
short term incentives to boost sales
Watch advertisements often display this time to frame the logo and resemble a smile.
10:10
What is Institutional advertising?
promotes a company’s image or reputation rather than a specific product
What is personal selling?
face to face interactions between a salesperson and a customer to persuade them to buy
This color is commonly used in advertising to create urgency and excitement.
Red
What is product advertising?
promotes specific goods or services rather than the whole company
What is participatory marketing?
involving customers directly in the marketing process
This luxury brand spent approximately $33 million on a 2004 ad starring Nicole Kidman.
Chanel
What is integrated marketing communications?
Coordinating all marketing tools to deliver a consistent message
What is public relations strategy?
managing communication between an organization and the public to build a positive image
The earliest known advertisement was discovered in this ancient civilization.
Ancient Egypt
What is Promotional mix
the combination of advertising, personal selling, sales promotion, PR, and direct marketing a business uses
What is visual merchandising?
the use of displays, layout, and design in stores to attract customers and encourage purchases