Legal Aspects of Sports and Entertainment-Trademarks
Sponsorship's and Endorsements
Promotion, Media Mix, Cross Promotions and Product Tie-Ins
Piracy
Copyrights
100
A trademark registration may remain in force _____?
What is indefinitely
100
The ___ is a US Government agency that protects consumers from deceptive business practices
What is FTC
100
___ is the format used for promotion, such as TV, Newspapers, Billboards or social media
What is Media
100
____ is the theft of any copyrighted material; music, movies, and softwatre
What is piracy
100
A copyright is valid for the ___ of the owner plus ___ years
What is life and 70
200
For a trademark registration to remain valid, the owner must ____ to use it
What is continue
200
The endorser must have ____ experience with the product
What is real
200
Cross promotion involves ___ or more companies working together in promoting a service or product
What is 2
200
The film industry loses ___ billion annually to a digital piracy
What is 6.1
200
What is a copyright?
What is the legal protection of a creator's intellectual property or products
300
Typically a name, word, phrase, logo, symbol, design, image, or a combination of the elements. What is this?
What is a trademark
300
Businesses pay more than _ ____ to US athletes annually for endorsements
What is 1 billion
300
A ____ _____ is the use of ancillary products, such as merchandise, as promotional tools
What is product tie-in
300
What does SOPA stand for?
What is Stop Online Piracy Act
300
Any books that have passed into the public domain and are essentially ___
What is free
400
SM stands for what?
What is unregistered service mark
400
The _____ _____ has a 10.8% share of the U.S shoe market and 75% of all basketball shoes sold in the US
What is Jordan Brand
400
____ ___ refers to the different types of media used for the promotional mix
What is media mix
400
Most ___ __ ____ settlements have averaged $2,500
What is out of court
400
Suzanne Collins, the author of the Hunger Games, sold the movie rights to her series of novels for __ ____
What is 17 million
500
R with a circle around it, stands for what?
What is registered trademark
500
Vern endorses what?
What is The Minnesota Vikings
500
The ____ is the specific programming or publication selected for the advertising message, such as Sports Illustrated or ESPN's SportsCenter
What is vehicle
500
More than 200,000 people have been sued for allegedly sharing copyrighted material using _____ online.
What is BitTorrent
500
Being in public domain means?
What is no one owns a copyright to the work, and everyone is free to copy, use and change them without having to ask for permission or pay the owner
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