Advertising
Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?
Product
A written news story sent as publicity to a newspaper or magazine is a:
Press Release
Which type of promotion do businesses generally have the least control over?
Publicity
What is a purpose of showing customers how to wear and accessorize merchandise?
Visual Merchandising
H&M clothing store wants to direct customers' attention and place emphasis on specific items. This describes which aspect of interior displays?
Lighting
The blend of media used to communicate the message of a planned promotion is the:
Media Mix
A model agency that provides models for a fashion show is a/an:
Promoter
What is the overall goal of visual merchandising?
Create sales
What are the two main forms of advertising?
Cooperative and Institutional
What are the six main forms of advertising used today?
newspapers, magazines, outdoor, direct mail, merchandise, packaging
The goal of promotion at the peak of the fashion cycle is to achieve which action?
Persuade consumers that the company's version of the item is best
Which form of fashion promotion entices customers to enter the store and effectively present the merchandise the store has to offer?
Visual Merchandising
What form of fashion promotion can affect customer attention near merchandise by using sound and movement?
Video
Features intended to create a particular emotional mood or attitude, such as sound, color, or smell, are known as:
Atmospherics
Mother's Day, Independence Day, back-to-school, and prom time are examples of possible promotional: