Advertising Media
Sales Promotion
Elements in an Ad cont.
Elements in an Ad
Public Relations
100
The category of advertising being used such as broadcast, print, online, outdoor, or specialty
What is Media?
100
any activity designed to stimulate immediate demand for the product.
What is sales promotion?
100
The written text in the print ad. It should include a call to action.
What is the copy?
100
"Just Do It" or "Save Money.Live Better"
What is a Slogan?
100
The effort to create and maintain a positive image for the person, business or organization.
What is public relations?
200
Any paid presentation using mass media to promote the businesses or organizations message to the target market.
What is advertising?
200
The most common form of sales promotion
What is a coupon?
200
An item at the end of the advertisement that includes the businesses name, website, address, hours of operation, and phone number.
What is a signature?
200
A short song used to promote a product.
What is a jingle?
200
Folder containing pre-packaged marketing materials that provide information about a business, organization, person or cause.
What is a press kit?
300
A form of mass media that transmits entertainment and news to millions of Americans daily.
What is TV?
300
What is a sample?
300
The number of copies distributed.
What is circulution?
300
This advertising strategy aims to make you laugh, so that you remember the advertisement.
What is humor or comedy?
300
A prewritten story about a company that is sent to various media.
What is a news release?
400
Materials given to customers that have the business name printed on them. Examples would be calendars, pens, pencils, water bottles, and key chains.
What is Specialty Advertising?
400
Reward for customers making multiple purchases
What is a loyalty marketing program or frequent buyer program?
400
The number of times a member of the target audience is exposed to the advertising message.
What is Frequency?
400
Someone famous or well known gives a testimonial on the product or is included in the ad.
What is a celebrity endorsement?
400
A meeting in which a business or organization invites media member to hear an announcement about a newsworthy event.
What is a press conference?
500
Advertisements on a bus or taxi is an example of what type of advertising.
What is Outdoor Advertising?
500
Advantage of contests, coupons, and sweep skates. Results are ________________________
What is measurable?
500
The total number of people who are exposed to the advertising message
What is Reach?
500
_________________________ greatly influences the viewers response to the ad and understanding of the message.
What is Music?
500
Unpaid communication about a business, product, cause, or person.
What is publicity?