Selling
a form of marketing where a business wants to develop a long-term relationship with a customer.
Relationship Marketing
What is the name of Mr Ismail's son?
Alex
a specific group of potential customers a business aims to reach with its products or services
Target Market
Which massive company started as an online book store?
Amazon
What type of fish is nemo?
Clownfish
Umbrella term used to encompass the many forms businesses try to communicate with consumers
Advertising
Products (goods or services) that are the same or similar are made to appear different and/or better than those of their competitors
The process of splitting a large market into smaller markets
Market segmentation
Which company was bought by facebook for $1bn in 2012
Who is the first disney princess?
Snow White
A sales representative directly speaking to a customer and trying to inform and ultimately persuade the customer to purchase the product.
Personal Selling
The image or reputation of the product in the mind of the consumer.
Positioning
Advising children to annoy their parents until they purchase a product is an example of....
Pester Power
Where is the NASDAQ located
New York
What is the name of Jasmine's tiger in Alladin?
Rajah
is a form of marketing that specifically targets a person or company to generate new business, raise the profile of an organisation or product, or make a sale
Direct Marketing
The name of the key Australian legislation that protects consumers
Competition and Consumer Act 2010
The informal name of the key legislation that protects consumers and outlines fair business practices in Australia
Australian Consumer Law (ACL)
Which global consumer goods company owns brands like Dove, Lipton, and Magnum
Unilever
What is the name of the villain in Sleeping Beauty
Maleficent
Which organisation oversees the Competition and Consumer Act 2010
ACCC
is an action or conduct that is so unfair or unjust
Unconscionable act
The process of having a point of difference to competitors, offering something unique
Differentiation
The name of the Australian business whose CEO is Vanessa Hudson
Qantas
Who was the voice of simba in the remake of the lion king
Donald Glover aka Childish Gambino