Communication Channels
Factors Guiding Comm Channels
Examples of Promotion
Nontraditional and New Media Channels
100
Communication channels are also referred to as
What is Media Channels
100
A measure of the percentage of people in the target audience who are exposed to the ad campaign during a given period of time.
What is Reach
100
A practice in which goods are featured in movies and television programs.
What is Product Placement
100
Where a company integrates its many communication channels to deliver a clear message about the organization.
What is integrated marketing communications
200
What are the 3 types of categorization of media channels
What is Mass, Selective, and Personal.
200
A measure of how many times the average person in a target audience is exposed to the message.
What is Frequency
200
An unpaid form of promotion that typically occurs when working for a public sector or nonprofit organization.
What is Unpaid Advertising
200
A paid option to increase visibility for Web sites.
What is search engine marketing
300
Direct mail and social media are ________ channels used to target audiences more cost effectively.
What is Selective.
300
Eight.
What is the number of factors described in the book
300
A paid form presentation of an idea, good or service by a sponsor
What is Advertisement
300
Social marketing messages integrated into programs, scripts and performances.
What is popular media entertainment
400
Newspaper and Magazine are part of this communication channel
What is Print.
400
The last factor mentioned in the book that looks at values and principles.
What is ethical consideration
400
Many social marketing campaigns rely on this to represent their ideas and remember their message.
What is signage and displays
400
An emerging channel that includes sculptures, exhibits and paintings.
What is public art
500
A drinking and driving campaign aimed at teens prior to and during prom and graduation nights being most effective is an example of
What is Communication Timing
500
The most important consideration when planning media strategies.
What is the target audience's profile // media habits.
500
The promotional channel that enables buyers to feel obligated after having listened to the "sales talk".
What is personal selling
500
An interactive and impressive trend seen as an opportunity to further social change.
What is video games
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