Includes "promotion"
Combination of the different types of promotion
What is promotional mix?
Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media
What is publicity?
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
What is advertising?
One of the largest forms of promotion that requires individuals to make contact with potential buyers, making it the most expensive form of promotion
What is personal selling?
Refer to the visual and artistic aspects of presenting a product
What is displays?
Used by a business to create a favorable image for itself, as opposed to promoting a product or service
What is institutional promotion?
Meeting in which a business or organization invites media members to hear an announcement about a newsworthy event
What is press conference?
Where organizations can develop product recognition by making sure that it is featured in special events, on television, or in the movies
What is product placement?
Also known as frequent buyer programs, reward customers for making multiple purchases
What is loyalty marketing programs?
Any form of communication a business or organization uses to inform, persuade, or remind people about its products
What is promotion?
Used to convince potential customers to buy products instead of buying from a competitor
What is product promotion?
Prewritten story about a company that is sent to the various media
What is news/press release?
Free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows
What is product samples?
Low-cost items given to consumers at a discount or for free
What is premiums?
Directs promotion towards customers
What is pull policy?
Sales promotion activities designed to gain manufacturers', wholesalers', and retailers' support for a product
What is trade promotions?
The activities that a business uses to acquire or maintain the respect of the community
What is public relations?
Also known as conventions that are designed to reach wholesalers and retailers
What is trade shows?
Awards given to managers and employees who successfully meet or exceed a sales quota
What is sales incentives?
Refers to coordination of all physical elements in a place of business so that it projects the right image to its customers
What is visual merchandising?
Sales promotion efforts designed to encourage customers to buy a product
What is consumer sales promotions?
A folder containing articles, news releases, feature stories, and photographs about a company, product, or person
What is press kit?
Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
What is promotional tie-ins?
Higher-priced products earned and given through contests, sweepstakes, and rebates
What is incentives?
Used to promote a product to its larger retailer using a mix of personal selling, advertising, and buying discounts
What is push policy?