VOCABULARY
Decisions about advertising, personal selling, sales promotion and public relations used to attract customers
PROMOTIONS
Direct Contact, Expensive
PERSONAL SELLING
Step One of developing a promotional mix is...
identifying target market
define the first objective of Section 2...
Define the Sales Promotion
A ring but without a finger is...
TELEPHONE
a cost effective combination of advertising, selling, sales promotions, direct marketing, and public relation strategies used to reach company goals.
PROMOTIONAL MIX
Billboards, YouTube, Instagram or any Public Places are all examples of...
ADVERTISING
Step Two of developing a promotional mix is...
Establishing Objectives
define the second objective of section 2...
use promotional tie-ins, trade promotions and loyalty marketing programs
A bank but with no money is...
A River Bank
All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales.
SALES PROMOTIONS
Mailing, Telemarketing, E-Marketing, are examples of...
DIRECT MARKETING
Step Three of developing a promotional mix is...
Designing a promotional message
define the first objective of Section 1...
explain the role of promotion in business and marketing
A fruit that is always sad is...
a blueberry ;C
An announcement sent to the appropriate media outlets
NEW RELEASE
coupons, money off promotions, product samples, and displays are examples of...
sales promotion
Step Four of developing a promotional mix is...
Selecting Promotional Activities
define the second objective of section 1...
Identify types of promotions
Height is no shame, but volleyball is the game... Who am I?
bringing information to the public about an organization
PUBLICITY
new releases, social media, publicity are examples of...
public relations
BIG ONE: Step Five and Six of developing a promotional mix is...
Allocating Budget Amounts AND Measuring Results
Distinguish between publicity and public relations
Her poor chocolate died, but was never forgotten.. who am I ?
RYENN