Advertising
Advertising is one of the most ______________ and _______________ tools in the promotional toolkit.
Important
Powerful
How many goals of promotion are there?
Three
What was the earliest form of advertising in ancient Rome?
Town Criers
What were played on television to show the "perfect family" and used mascots to solve everyday problems?
Commercials
What you say is called what?
Verbal Communication
The main thing that makes advertising different is that it is a what?
Paid communication
Which goal of promotion is used to share important information about new product launches, product features or benefits and/or store openings or sales events?
Inform
The first massive game-changer in advertising in the 1440's, was the invention of the what?
Printing Press
The World Wide Web became public and changed advertising forever in what decade?
1990's
For your words to be effective, they need to be three things (3 C's). What are they?
Clear
Concise
Confident
_____________ is the overall feeling, idea and reputation that a company has in your mind.
Branding
Which goal of promotion is used to convince people to choose one brand over another by highlighting unique features, sharing positive reviews and/or comparing with competitiors?
Persuade
In the 1880's, what ads became more common?
Newspapers and Magazines
________________, like Google let advertisers show you ads based on what you were searching for online.
Search Engines
What is it called when you are focused, you're nodding, maybe asking clarifying questions, while listening to someone speak?
What is a business' catchphrase called?
Which goal of promotion is used to remind customers about their products so they don't forget regular ads, familiar brands, seasonal promotions, and/or loyalty programs?
Remind
In the 1920's, for the first time, brands could speak directly to listeners in their home on the ______________.
Radio
What popular platform is used for influencers to promote brands and trends to millions, with just one post?
Tik Tok
Speaking clearly, using positive body language and listening actively are all critical things in the workplace and in life. You will use these in job interviews, in team projects, and when dealing with customers. What are these skills called?
Employability Skills
What is a graphic, emblem, symbol, or styled text design used by a company, organization, or brand to promote instant public recognition and represent its identity?
Logo
True or False? The primary goal of promotion is always to persuade customers to buy a product immediately.
False
This was the undisputed "king of advertising" arrived in the 1950's and 1960's and was known as the 'Mad Men' era.
Television
The catchy, annoying songs that get stuck in your head and whose main purpose is to make the brand name unforgettable?
Jingles
What is the term for a short, persuasive speech that quickly explains an idea, a product, a company or yourself. *Hint - these speeches usually last 30-60 seconds.
Elevator Pitch