The Communication Loop
What is communication compared to? *Hint - think of baseball and how players may warm up.
Baseball - a game of catch
To be sure the message is caught, we need to be strong in how many key areas?
Three
What is the critical employability skill that should be used when speaking?
Speaking clearly
Writing a professional email is a critical life skill. It is often the ____________________ (two words) a teacher, boss, or a client will have of you.
First Impression
There's one golden rule that separates good marketing from bad. This is called The "___________" Attitude.
You
The person with the idea, the pitcher, is the first one up. What is this called in the communication loop?
Sender
The first key area is what? Hint - what you say, the actual words
Verbal Communication
What kind of body language is a critical employability skill?
Positive Body Language
Never leave this blank. Briefly state the purpose of your email here.
Clear Subject Line
What does WIIFM stand for?
"What's in it for me?"
The sender creates a ____________. This is the idea they want to share, the baseball.
Message
For your words to be effective, they need to be three things. What are they? Hint - think of the 3 C's.
Clear
Concise
Confident
What type of listening is a critical employability skill?
Active Listening
You should always start your email politely, with a ___________ greeting.
Proper
A common mistake is to only talk about factual statements about what a product is or has. These are called what?
Features
The message is sent to who? Hint, this is the next person, who gets the message (the catcher).
Receiver
The next one is much more powerful. This is HOW you say it, your body language and your tone. What is this called?
Non-verbal Communication
Generally speaking, if the classic marketing tool, elevator pitch, is being used, who are you trying to impress with your pitch?
A potential investor
Be clear and concise, get to the point quickly and respectfully. Don't write a huge wall of text and ALWAYS ________________ for errors.
Proofread
A ________________ is what a feature does for the customer.
Benefit
Next, the receiver provides _____________, a reply, a nod, a confused look - that tells the sender if the message was caught. That's the catcher throwing the ball back.
Feedback
Finally, is the skill most people forget. The biggest mistake people make in communication is listening only to reply, instead of listening to understand. This is called what?
Active Listening
Your goal, while pitching, is to describe the product, to be clear, confident and what? Hint - remember you want/need this investor to believe in you and your product.
When completing an email, sign off politely. This is called what?
Professional Closing
Don't just sell the feature; sell the _____________ and the _____________ the feature provides to the customer.
Feeling
Solution