Promotions
PR is an abbreviation for what term?
Public Relations
Where are most advertising dollars spent?
Online
Which company was hired by NASA to shuttle astronauts to the International Space Station?
SpaceX
What is another term for accounting?
Bookkeeping
Assets
What is the term that describes how a product promotion grows exponentially on the internet?
Going viral
What is the primary goal of infomercials?
Demonstrate the product
What is the name of the cryptocurrency exchange that has put the validity of crypto in doubt after their CEO was indicted on fraud charges?
FTX
Which type of reporting is the IRS most interested in?
Tax returns
Liabilities
The more common term for the combination of promotional tools used by an organization.
Promotion Mix
Which Netflix show was advertised in the "Global Rift Takeover" ad?
Stranger Things
What is the company Alphabet more commonly known as?
Transactions are transferred from journals to what?
Ledgers
Assets that have no physical form
Intangibles or intangible assets
Name two of the four traditonal promotional tools
Advertising
Personal Selling
Public Relations
Sales Promotion
The couple dancing to the hold music during this 2023 Superbowl ad was for which product?
Bud Light
What is the name of the company that owns Chat GPT
Open AI
The fundamental accounting equation is ...
Assets = Liabilities + Owner's Equity
This financial statement reports a firm's financial condition at a specific time
The Balance Sheet
What is the difference between a push strategy and a pull strategy as it relates to promotional strategies?
Push targets wholesalers and retailers to stock and sell merchandise.
Pull targets consumers to request products from retailers.
Which TV show was set in the early 1960s on Madison Avenue in NYC?
Mad Men
What are the two largest companies under the "Meta" umbrella
Facebook and Instagram
Take a trial balance, prepare financial statements and analyze financial statements are the last three steps of what?
Accounting Cycle
A P&L statement shows what?
Profit and Loss