Propaganda
appeal emphasizes that “everyone else is doing it, and so should you.”
What is Bandwagon
when an advertisement uses ordinary people enjoying the product to make the product seem practical and of good
What is Plain folk
a technique of propaganda used by assuming their product is better than others
What is Snob appeal
a way of persuading an audience with reason, using facts and figures.
What is Logos
way to manipulate information so that one product looks better than another
What is Card-stacking
focuses on endorsements by famous or respected individuals.
What is Expert opinion
calls upon the ethics, or what we'd call the values, of the speaker; in other words is the ad credible?
What is Ethos
A memorable phrase used repeatedly in. advertising or for political promotion.
What is Slogan
persuades people to feel that they are assuming a risk if they do or do not purchase a certain product.
What is Fear appeal
a common propaganda technique in which a respected celebrity says that they like a certain idea.
What is Testimonial
causes people to want to be as gorgeous as the model in the ad or as good as a basketball play in the commercial
What is Transfer
a propaganda technique used to change a consumer's or party's opinion by using unfavorable words to describe its adversary.
What is Name-calling
a quality that evokes pity or sadness.
What is Pathos
a propaganda technique that combines words that do not mean anything, but sound good so that it encourages the audience to buy the product.
What is Glittering Generalittle
repeating of a certain symbol or slogan so that the audience remembers it.
What is Repition