Who Am I?
Common Commercials
Who am I (2)
Archetypes
Name That Technique
100
Tactics that persuade people to believe, buy, or do something.
What is Propaganda?
100
This is a technique seen in the cigarette commercials, when they try to convince you that everyone smokes, so it's cool.
What is bandwagon?
100

Using names or descriptive words that evoke fear, hatred or negative responses from the viewer.

name-calling 

100

The hero's closest companion.

What is a sidekick

100
A presidential candidate is seen eating at a Mc Donald's restaurant.
What is Plain Folks
200
A type of propaganda technique that persuades people to do something by letting them know others are doing it. Everyone is doing it so you should too!
What is the bandwagon technique?
200
This is a technique seen in the Proactiv commercial, where Jessica Simpson tells us about her satisfaction and success with the product.
What is testimonial technique?
200
Showing the product's best features, telling half truths or omitting or lying about potential problems.

card stocking

200

Often evil character, wants control and power over everyone and everything.

What is a Villain

200

Buy paper towels now before we run out of stock.

What is fear appeal?

300
Appealing to your emotions instead of using logic, reason, or facts
What is emotional appeal?
300
This is a strategy seen in many political commercials where each opponent discusses the faults or accuses their other opponent. My opponent is a "tree-hugger."
What is the name-calling technique?
300

Referring to words or ideas that create a positive emotional response.

generalities 

300

This archetype is pure in every way.  They do not become corrupted by the evil of others.

Who is the innocent?

300

Everyone is doing it!

Bandwagon

400
People who use this product or believe this idea are just like you and me.
What is Plain Folks?
400
4 out of 5 doctors recommend...."
What is Appeal to numbers--Statistics?
400

Flawed, deceptive, or false arguments that can be proven wrong with reasoning.

Logical fallacies 

400

A protagonist lacking heroic qualities such as morals or courage.

Antihero

400

You are the reason our car was broken into because you parked too far away from the light.

What is scapegoat

500
Using a famous person to endorse product or idea Testimonial=they say they like/use it
What is the Testimonial technique?
500
Using good labels that are unssuported by facts
What is the Glittering Generalizations technique?
500

Repeating the logo, product name or a keyword in print or out loud in the advertising.

Repetition 

500

Just a normal person who must face extraordinary circumstances.

Who is everyman

500

Buy from us and you will feed 2 children in poverty.

What is emotional appeal?

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