Who Am I?
Tactics that persuade people to believe, buy, or do something.
What is Propaganda?
Ba-da ba ba ba, I’m lovin it!
What is the McDonald’s Slogan?
Give an example of the Bandwagon technique from our work this week.
Fruitomic gushers, Snackeez, etc.
Propaganda
What is a type of communication that aims to influence people to do something?
“I may be President, but I’m just like you, I eat at McDonald’s too!”
What is Plain Folks OR Testimonials?
A type of propaganda technique that persuades people to do something by letting triggering their FOMO!
What is the bandwagon technique?
Just do it
What is the Nike Slogan?
Give an example of the Testimonial technique from our work this week.
LeBron Sprite ad, Obama eating at McDonald’s, etc.
Plain Folks
What is a type of media that appeals to consumers by claiming they are “just like them”?
Dunkin is America’s favorite coffee!
What is Glittering Generalities OR Bandwagon?
Appealing to your emotions, especially fear, to persuade you to do something
What is fear appeals?
Eat Fresh
What is the Subway Slogan?
Give an example of the Fear Appeals Technique from our work this week.
Sandy Hook commercial, Stop Smoking Ads, etc.
Testimonial
What is a type of media that uses celebrities to sell products or services?
“Don’t waste your time on those other guys, we’re the best restaurant around town!”
What is Glittering Generalities OR Name-Calling?
People who use this product or believe this idea are just like you and me.
What is Plain Folks?
Snap, Crackle, Pop
What is the Rice Crispies slogan?
Give an example of the Plain Folks technique from our work this week.
Alix Earle (TikTok influencers), Obama eating at McDonald’s, etc.
Glittering Generalities
What is a type of media that uses pretty words with no evidence to influence people?
“Every year 440,000 Americans die of a disease related to smoking cigarettes. Smoking Kills.”
What is fear appeals?
Using a famous person to endorse a product or idea
What is the Testimonial technique?
Give me a break of that _________ bar
What is Kit Kat Slogan?
Give an example of Name Calling technique from our work this week.
Name-Calling Propaganda
What is a type of media that pits two brands/people against each other?
"I use Drunk Elephant Skincare, and I’ve never had acne since!”
What is plain folks?