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When a commercial uses statistics or expert opinions to convince consumers, it is using this type of appeal. Think about what Nike, Crocs, Burger king all have.
What is logos (logical appeal)?
This term refers to different forms of communication, such as print, digital, and broadcast.
What is media?
This type of bias happens when a reporter or journalist lets their own opinions and beliefs influence how they present a story.
What is journalistic bias or personal bias?
This type of media includes newspapers, magazines, and printed advertisements. Emphasis on print...
What is print media?
When a product or political message is associated with a respected or famous person, it is using this propaganda technique.
What is testimonial?
This type of advertisement features famous people or influencers promoting a product to persuade consumers to buy it.
What is a celebrity endorsement or testimonial?
This term describes a message designed to persuade people to buy a product or service.
What is an advertisement?
When a news story or advertisement uses strong emotional language to make people feel a certain way, it is an example of this type of bias.
What is loaded language bias or emotional bias?
TikTok, Instagram, and YouTube are examples of this type of media that allows users to interact and share content.
What is social media?
When a commercial or speech uses negative words to make the audience dislike a person, idea, or product, it is using this technique.
What is name-calling?
Advertisers often use this persuasive technique by making people feel like they will be missing out if they don’t buy a product.
What is fear of missing out (FOMO) or bandwagon appeal?
The unfair preference or prejudice toward one perspective in media is called this.
What is bias?
This type of bias occurs when a news outlet only presents one side of a story, leaving out important opposing viewpoints.
What is selection bias?
Websites, social media, and online articles are examples of this modern type of media. Think about what world you guys are always "on".
What is digital media?
This propaganda technique tries to convince people to join in because "everyone else is doing it."
What is bandwagon?
Ads aimed at children often use this technique by featuring cartoon characters, bright colors, and fun music to grab attention.
What is emotional appeal or kid-targeted advertising?
A method used to spread ideas or influence public opinion, often in misleading ways, is called this.
What is propaganda?
If an advertisement or news story only uses facts and statistics that support one side while ignoring the rest, it is engaging in this type of bias.
What is one sided or cherry-picking bias?
Television and radio are part of this media category, which sends information through sound and visuals. If you are watching the news, you are watching a what?
What is broadcast media?
This technique uses vague, positive words like “freedom” or “justice” to make something sound good without giving specific details.
What is glittering generalities?
This hidden advertising technique places products in movies, TV shows, or video games without directly mentioning them. Emphasis on product...
What is product placement?
The study of how media messages are created, interpreted, and impact society is known as this.
What is media literacy?
If a news station only covers positive stories about one political party while criticizing another, it is showing this kind of bias. Who does this mainly effect?
What is political bias?
This type of media is designed to entertain, such as movies, video games, and streaming services like Netflix.
What is entertainment media?
This technique presents only the facts that support one side of an argument while ignoring the rest.
What is card stacking?