1,Examples
People following something because its popular.
Bandwagon
Encourages people to think or act a certain way because "everyone else is doing it."
Bandwagon
We're average 9-5 workers just like you!
Plain folk
Asks questions that don’t require an answer but are meant to make the audience think or agree internally.
Rhetorical questions
Are you stupid?
Rhetorical questions
A citizen voting for a certain politician otherwise crimes will skyrocket
Fear
Associates a person, product, or idea with something already respected or feared to make it more acceptable or unacceptable.
Transfer
I had bad gut health until I tried Your Pros yogurt!
Testimonial
Uses short personal stories or experiences to connect with the audience and support an argument emotionally or ethically.
Anecdote
We need action now, We need new leader ship now, We need order now, We need to start the new world now!
Repetition
A very high-ranking dietician advertising a new formula to reverse aging.
Uses emotionally charged words to influence perception and trigger a strong response.
Emotive language/Loaded language
It's all the Labours party fault that we haven't progressed as a country!
Scapegoating
Uses specific words or phrases designed to trigger an emotional response (similar to loaded language, but focused more on feelings like guilt, pity, joy, etc.).
Emotive language
"Your one of the most insightful people I know and know you will see the value of this investment."
"This food will give you stronger teeth, make you grow taller and give you healthier hair"
Rule of 3's
Uses vague, positive-sounding words and phrases that appeal to emotions but lack specific meaning
Glittering generalties
We increased employment rates by 35%, (they also wasted 35B on failed projects)
Card stacking
Uses the speaker's or source's credibility, reputation, or character to gain trust and persuade the audience.
Ethos (Appeal to Credibility)
There are only 20 buzz light years in stock, get them fast!
Scarcity/Fear mongering
The Government giving a speech on the 'enhanced integration techniques' they use for criminals.
Euphemism
Claims something is true or good simply because an authority figure says so, regardless of actual expertise.
Appeal to authority ( iforgot the other name mb)
Either we pass this law! or the economy will collapse!
False dillema/Fallacy
Uses facts, statistics, logical reasoning, and clear evidence to convince the audience.
Logos (Appeal to Logic)
"When I was a child, I was made fun of for trying to be a politician from a lower-class family, I studied as hard as I could, worked as hard as I could and now it paid off. Vote for me this election in any offices near you."
Anecdote