Only 100,400,
This is applying a negative label to a person, group, or idea.
What is Name Calling
This scares the audience into doing something.
Appeal to fear
This uses positive feelings for something and applies them to something else.
What is Transfer / Association?
Everyone is driving the new TurboCar — shouldn’t you?If you use White Wash detergent, your clothes will look better than new!
What is Bandwagon?
Call your government representatives and tell them to make gas stations use only environmentally safe fuel alternatives.
What is DICTAT? (Using images and words including interjection words to tell the audience exactly what actions to take.)
This is judging an entire group of people based on characteristics of a few.
What is Stereotyping?
Misrepresenting an opponent’s argument to make it easier to attack.
What is Straw man?
Quotations or endorsements from a respected person, expert, celebrity, or authority used to support a policy, idea, or product.
What is Testimonial?
Grease Lightening gets rid of grease better than Lysol! Buy Grease Lightening, the best grease cutter out there!
What is Glittering generalities?
9 out of 10 people who use our toothpaste prefer it to other brands!
What is Cherry Picking?
If you use White Wash detergent, your clothes will look better than new!
Exaggeration
This uses only the facts that support their side of the argument to lead the audience to accept their facts as a conclusion; telling only one side of the story.
What is Card Stacking?
For Mother's Day, buy your mom flowers from Flower Power Boutique. Show your mother you care!
What is Glittering generalities?
All girls love make up, buy Paint On Make Up for your loved one today.
What is Stereotyping?
This falsely claims that something caused or will cause something else to happen.
What is Non sequitur?
Smoking cigarettes are bad for your health. According to the American Cancer Society, smoking cigarettes can lead to cancer.
What is Appeal to Authority?
During a debate about rising housing prices, a politician responds: “What we should really be talking about is how beautiful our city parks are and how much tourism they bring.”
What is Straw Man?
When criticized for corruption, a politician responds, “What about the scandals in the previous administration?”
What is whataboutism?
A government denies that a protest ever happened, even though thousands of people saw it and videos exist, repeatedly telling citizens “You must be remembering it wrong.”
What is Gaslighting?
Russian propaganda claims that Volodymyr Zelenskyy is a 'drug addict' or an 'actor who knows nothing about politics,'
What is Ad Hominem?
Russian propaganda claims that Western countries support Ukraine only because they want to impose 'foreign values' and destroy traditional Russian culture.
What is Appeal to Prejudice?
Instead of calling them 'Ukrainian soldiers' or 'the Ukrainian army,' Russian propaganda often refers to them as 'Nazis' or 'nationalists' to make them sound brutal and threatening." (not name calling)
What is dysphemism?
"State media claims that Ukraine is a weak, collapsing country that cannot govern itself, but at the same time says it is such a powerful threat that Russia must invade to defend itself."
Cognitive dissonance