PR BASICS
This is the practice of managing the spread of information between an organization and the public.
PUBLIC RELATIONS
This person is often called the "father of public relations.
Who is Edward Bernays?
This plan outlines the steps a company will take in response to a potential crisis.
What is a crisis communication plan?
This written document is sent to journalists to inform them of an upcoming event or news story.
What is a press release?
This platform, known for its blue bird logo, allows users to share short messages called "tweets."
What is Twitter (now known as X)?
This term describes a situation that has the potential to damage a company’s reputation.
What is a PR crisis?
This U.S. President was known for his effective use of public relations during his presidency in the 1930s.
Who is Franklin D. Roosevelt?
This approach in crisis communication involves being upfront and transparent to avoid escalation.
What is proactive communication?
This tool is used to gauge public opinion and sentiment about a brand or issue.
What is a survey?
This social media platform is owned by Meta and focuses on sharing photos and videos, often with filters.
What is Instagram?
This term refers to a paid form of communication, typically to promote products, services, or ideas.
What is advertising?
This PR organization, founded in 1947, sets ethical standards for PR professionals.
What is the Public Relations Society of America (PRSA)?
The term for the critical first 24 to 48 hours after a crisis has occurred.
What is the golden hour?
This type of analysis is used to measure the effectiveness of media coverage in PR campaigns.
What is media monitoring?
This platform is the most popular for professional networking and is often used in public relations for building connections.
What is LinkedIn?
This type of public relations is focused on maintaining relationships with the press.
What is media relations?
This war saw the use of propaganda, which was an early form of public relations, to influence public opinion.
What is World War I?
This strategy is used when an organization accepts responsibility for the crisis and outlines the steps to resolve it.
What is the apology strategy?
This PR tactic involves creating compelling narratives that are designed to promote a brand's message.
What is storytelling?
This platform is known for its short-form videos and has become a popular tool for brands to engage younger audiences.
What is TikTok?
This type of PR campaign is designed to improve an organization’s relationships within a specific geographic area.
What is community relations?
This PR tactic, dating back to ancient civilizations, involves using influential people to endorse products or ideas
What is celebrity endorsement?
This crisis communication model suggests that organizations should continuously monitor and improve their response post-crisis.
What is the continuous improvement model?
This social media metric tracks how often a brand or topic is mentioned online.
What are mentions/tags?
This term describes content that spreads rapidly across social media, often reaching millions of people in a short time.
What is viral content?