PR 101
This is the process of building and maintaining mutually beneficial relationships between an organization and its' publics.
What is public relations?
This sneaker brand recently apologized after campaign imagery drew comparisons to the Ku Klux Klan, creating a reputation-management crisis.
What is Converse?
Which "Euphoria" star is receiving major backlash after a controversial sports betting advertising they were featured in?
Who is Sydney Sweeney?
True or false: “June” should be abbreviated when writing “June 10.”
What is False?
Likes, comments, shares, and saves are all examples of this type of audience interaction.
What is engagement?
Your organization pays to place an advertisement on Instagram. This is an example of this media category.
What is paid media?
This plan outlines how an organization will respond to potential crises.
What is a crisis communication plan?
Which pop-singer has lost 500,000 Instagram followers after dropping their opener from their tour?
Who is Ed Sheeran?
In AP style, seven o’clock in the evening is written this way.
What is 7 p.m.?
One person sees your organization’s post three times. That counts as one person reached but three of these.
What are impressions?
Employees, customers, investors, and community members can all be these groups with an interest in an organization’s actions.
What is stakeholders?
This designated person speaks to the media on behalf of an organization during a crisis.
What is a spokesperson?
This coffee and doughnut chain kicked off spooky season with Green Apple Zero and Purple Marshmallow Cold Foam.
What is Dunkin?
When paired with a specific date, October is shortened to this three-letter abbreviation, followed by a period.
What is Oct.?
This skin-care brand fueled online speculation that actor Michael Cera created its products before revealing the joke in a 2024 Super Bowl campaign.
What is CeraVe?
In the RACE planning model, this first step helps you understand the situation before developing a campaign.
What is research?
“We are aware of the incident, are investigating, and will provide an update at 3 p.m.” is an example of this brief initial response.
What is a holding statement?
Dunkin’ announced character-inspired drinks, doughnuts, and collectibles tied to “Avengers: Doomsday,” a movie from this studio.
What is Marvel Studios?
Fix the number at the beginning of this sentence: “9 students attended the meeting.”
What is nine?
This language learning app turned its green owl mascot into a chaotic TikTok star who really wants you to finish your lessons.
What is Duolingo?
A client asks you to exaggerate results in a press release. Refusing to mislead the public upholds this core value in the PRSA Code of Ethics.
What is honesty/ transparency?
During a crisis, a company highlights its years of charitable donations to remind the public of its positive reputation. This strategy strengthens its image by emphasizing past good deeds.
What is bolstering?
This airline’s new “Enter Airplane Mode” campaign encourages travelers to escape constant notifications and workplace burnout.
What is SouthWest Airlines?
Correct the AP style error in this sentence: “The campaign launched in Oct., 2025.”
What is The campaign launched in October 2025”?
FINAL JEOPARDY QUESTION
Correct this - “On Mar. 21st, 2025 the twenty one year old spokesperson announced at 12:00 PM that donations had increased by five percent.”
What is "On March 21, 2025, the 21-year-old spokesperson announced at noon that donations had increased by 5%.”