PR Basics
his is a written communication directed at members of the news media
press release
He coined the term "public relations counsel."
Edward Bernays
This soft drink brand’s 1995 “Cindy Crawford” ad became iconic
Pepsi
This actress was notorious for theme dressing for two of her 2024 films
Zendaya
This social media platform has a 280-character limit.
Twitter or X
The strategic communication process that builds mutually beneficial relationships between organizations and their publics
public relations
The first publicity release
The Rosetta Stone
This wrestler-turned-actor starred in a Super Bowl ad for Ford trucks
The Rock
This football couple was the face of Wawa's HoagieFest
Jason and Kylie Kelce
Scheduling posts in advance is a feature offered by platforms like this
Hootsuite
This type of PR is earned rather than paid for.
earned media
First PR event
The Boston Tea Party
This candy bar used a "You’re not you when you’re hungry" ad with Betty White
Snickers
The Empire State Building featured a life-size dragon in honor of this HBO show
House of the Dragon
A metric that measures how people interact with your posts (likes, shares, comments).
Engagement
This type of PR is a brand's personal social media platforms
Owned media
Used when Kings college, now Columbia University, set out an announcement of its 1758 graduation and several newspapers published it
The first press release
"Taste the Rainbow"
Skittles
This singer had several food/beverage partnerships all based on a coffee drink
Sabrina Carpenter
This term refers to a public backlash against a company, or person, on social media
Cancel culture
A package a company or organization sends out; packages usually contain press releases. Other items can include product samples, background information, etc
PR package
What President first used the term "public relations"
Thomas Jefferson
They reprised their 1980s rom com movie roles for a 2025 Heinz commercial
Billy Crystal and Meg Ryan
This clothing brand was the face of the summer Olympics
Skims
The practice of using influencers to promote products or messages is called this
Influencer marketing