Rhetoric
Rhetoric of Advertising
Speaker + Audience
SOAPSTone
Mrs. Teel Facts
100
What is the definition of rhetoric?
The art of persuasive speaking/writing.
100

Name one product for which we watched an advertisement.

Pepsi, Subaru, Budweiser, Madden 17, Campbell Soup

100

The author uses this to try and get the reader's attention in the beginning of their work.

A hook

100

Define speaker.

The voice/communicator of a piece of work

100

Mrs. Teel's dog name

Brembo

200
What does "logos" appeal to?
Logic (uses statistics, facts, evidence)
200

Who did WeightWatchers choose for their spokesperson (representative)? 

(HINT: She has a talk show and her own channel!)

Oprah Winfrey

200

The way a speaker tries to get the listener to want to solve a problem.

The speaker shows the benefits of taking action against a problem.

200

This is the main argument and topic of a piece of work

The subject

200
What is a driving skill Mrs. Teel has? (HINT: only 18% of US drivers can do so!)

Drive stick (manual transmission)

300
What does "ethos" appeal to?
Credibility (expertise, experience, education)
300

What commercial did we watch that showed a father and his son?

Subaru

300
This happens when the audience agrees to a solution to a problem (i.e. a solution is give by the speaker)

Satisfaction

300

Who or what is the audience?

The INTENDED group or individual the author is speaking to in their work

300

What is Mrs. Teel's favorite movie? (HINT: She said it in class Monday!)

Ford v Ferrari
400
What is a rhetorical device?
Technique used to persuade the audience
400

We saw an advertisement for a tire company. What did they say was "riding on your tires?"

A baby.

400

An author gives this to the reader at the end of their work.

Call to action
400

These things make up the "occasion" of a text

Date/time/location and what happened to cause the text to happen

400

Mrs. Teel recently started watching what hit anime (Japanese cartoon)? (HINT: Many of your classmates watch it!)

Attack On Titan

500
What does "pathos" appeal to?
Emotion
500

Which product did Shaq try to sell in his advertisement?

IcyHot

500

The author presents this to the audience as they get to their main argument.

The problem or issue at hand.
500

List the three different purposes of a piece of work

Persuade, inform, entertain

500

Name the other subject Mrs. Teel teaches

Music

M
e
n
u