psych tricks
What do we call it when people follow through just to stay consistent with what they said before?
Commitment & Consistency
What’s a better way to say “cheap”?
“Affordable” or “High value”
This ad was written by AI: “This hoodie drop ends soon — grab yours before it’s gone.” True or false?
True
What do you call it when someone feels pressured to do something because everyone else is?
Peer pressure
What’s PSAI stand for?
Psychology, Sales, and AI
When someone says “Everyone’s doing it,” what principle are they using?
Social Proof
What’s it called when a salesperson purposely pauses after the price?
The Power Pause (silence sells)
Who’s better at persuasion right now — AI or humans?
Humans (we read emotion)
What’s the term for copying the tone or gestures of someone to build rapport?
Mirroring
What’s the #1 rule in persuasion?
Make it about them, not you
Why does saying “limited time” make people want something more?
Scarcity
What’s a sales tactic that means pretending you’re willing to walk away?
The Walk-Away Method
Name one way AI helps in sales.
Copywriting, ad targeting, lead generation, automating
When you act confident, people automatically assume you’re more credible. What’s that principle?
Authority
Is It Good to use as many persuasion tricks as possible on one person or sale?
No, overuse leads to the prospect realizing that they are being manipulated into a sale, which makes them put their walls up.
What’s the psychological principle that makes you feel like you owe someone when they do something for you?
Reciprocity
What kind of words should a good salesman avoid in sales pitches?
Negative or uncertain words (“maybe,” “try,” “hopefully”)
What’s one thing AI can’t do well yet in persuasion?
Read emotion or real-time reactions
What’s more persuasive — a question or a statement?
A question (it engages the brain)
If someone’s not sure, what’s the best move?
Stop talking — silence pressures them to fill the gap
What principle makes people more likely to say yes if they like the person asking?
Liking
What kind of questions make people think yes?
“Yes-ladder” questions (getting small yeses first)
If you tell AI “write me a persuasive script using scarcity,” what kind of words will it likely include?
“Limited,” “exclusive,” “act now,” etc.
What’s it called when someone changes their opinion to fit in with the group?
Conformity
What’s more powerful than logic in persuasion?
Emotion