Quantitative vs Qualitative Methods
This type of research uses numerical data and statistics.
What is quantitative research?
A method of systematically watching and recording behavior as it occurs
What is observational recording?
A method that divides observation time into equal intervals
What is interval recording?
A method that involves writing a detailed, continuous account of behavior
What is narrative recording?
A data collection method involving asking participants questions
What is an interview?
This type focuses on experiences, meanings, and perspectives.
What is qualitative research?
A method that involves counting each occurrence of a behavior
What is event recording?
A recording method where behavior must occur for the entire interval to be counted
What is whole interval recording?
Data that is non-numerical and typically consists of words or text
What is qualitative data?
A data collection method involving guided discussion with a group
What is a focus group?
This concept refers to consistency of a measurement.
What is reliability?
The total number of times a behavior occurs during an observation period
What is frequency?
A recording method where behavior is counted if it occurs at any time during the interval
What is partial interval recording?
A qualitative method that analyzes personal stories or accounts
What is narrative analysis?
The individual responsible for guiding a focus group discussion
What is a moderator?
This concept refers to whether you are measuring what you intend to measure.
What is validity?
The number of behaviors divided by the amount of time observed
What is rate?
A limitation of interval recording where related behaviors may be missed
What is overlooking related behaviors?
A method used to identify patterns or themes in qualitative data
What is thematic analysis?
A response bias in which participants answer questions in a socially acceptable way
What is social desirability bias?
A limitation of qualitative research involving potential researcher's interpretation influencing results
What is subjectivity (or researcher bias)?
The extent to which two observers record the same behavior in the same way
What is interobserver reliability?
A limitation of interval recording involving the need for observers to be trained in the system
What is need for significant training?
The process of organizing qualitative data into meaningful categories
What is coding?
A type of interview that allows complete flexibility with no set questions
What is an unstructured interview?