Learning
Thinking
Memory
100
A relatively permanent change in behavior due to experience.
What is Learning?
100
A mental grouping of similar things.
What is a Concept.
100
The 3-stage process for taking information in, retaining it, and later getting it back out.
What are Encoding, Storage, and Retrieval.
200
The process of learning stimulus-response associations.
What is Classical Conditioning.
200
The most systematic procedure for solving a problem.
What is an Algorithm.
200
The newer term for short-term memory that also focuses on the active processing that occurs in this stage.
What is Working Memory.
300
When behavioral responses are either reinforced or punished.
What is Operant Conditioning.
300
The inability to view a problem from a new perspective.
What is Fixation.
300
When a person uses rehearsal, the conscious repetition of information, to help them remember.
What is Effortful Processing.
400
A stimulus that is presented after a response, and that increases the frequency of that response.
What is a Positive Reinforcer.
400
You notice that your new neighbor is neatly dressed, wears glasses, and is reading a Greek play. When given a choice of whether she is a librarian or a store clerk, you incorrectly guess that she is a librarian. You fell victim to this type of error.
What is the Representativeness Heuristic.
400
When forgetting is deu to encoding failure, information has not been transferred between these two.
What are Short-Term Memory and Long-Term Memory.
500
When individuals learn by imitating the behavior of someone else.
What is Observational Learning.
500
When consumers are more likely to buy "75% Lean Beef" compared to "Beef with 25% Fat".
What is Framing.
500
Ebbinghaus' theory that after an initial decline, memory for novel information tends to level out.
What is Forgetting Curve.
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