Scientific Method
This variable is the one that the experimenter changes or manipulates.
What is the Independent Variable?
This major branch includes the brain and spinal cord.
What is the Central Nervous System (CNS)?
In classical conditioning, this is the naturally occurring, automatic response.
What is the UCR (Unconditioned Response)?
This memory store briefly holds sensory information for less than a second.
What is sensory memory?
Attributing someone’s behaviour to external circumstances is called this type of attribution.
What is an external attribution?
This type of variable must be kept constant to ensure a fair test.
What are control variables?
This type of neuron carries messages from the body to the brain and spinal cord.
What is a sensory neuron?
This type of learning occurs by watching others.
What is observational learning?
Short-term memory typically lasts how long without rehearsal?
What is 18–30 seconds?
This common supermarket strategy places essential items like milk and bread at the very back of the store to increase this shopper behaviour.
What is impulse buying / spending more time in the store?
Write the correct phrase in this hypothesis format
“If… then… because..."
The correct direction of a nerve impulse is:
________ → cell body → axon → axon terminals.
What are dendrites?
Reinforcement ______ behaviour; punishment ______ behaviour.
What is increases; decreases?
This memory strategy involves linking unrelated words into a story.
What is narrative chaining?
Thinking someone acted a certain way because of their character is this type of explanation.
What is an internal attribution?
This model requires students to make a claim, provide supporting data, and link it with scientific principles.
What is CER (Claim, Evidence, Reasoning)?
This part of the nervous system connects the CNS to the rest of the body.
What is the Peripheral Nervous System (PNS)?
The four stages of observational learning are attention, retention, reproduction, and this final step.
What is motivation?
Retrieving information without any cues is called ______.
Identifying information with cues is called ______.
What are recall and recognition?
In the ABC model of attitudes, the “B” stands for this part of an attitude.
What is behaviour / behavioural component?
During a memory experiment, all students were given the same lighting, instructions, and time limit. This demonstrates this principle.
What is controlling variables / ensuring experimental fairness?
These neurons send messages from the CNS to the muscles and glands.
What are motor neurons?
This term describes explaining someone’s behaviour as caused by their personality or motivation rather than the situation.
What is internal attribution?
This memory store has unlimited capacity and potentially permanent duration.
What is long-term memory?
These quick, automatic thinking strategies help us make fast decisions but often lead to biased judgments.
What are heuristics (mental shortcuts)?