Social Influence & Group Pressure
This is the term for how behavior shifts due to the presence of others, even without direct instruction.
What is social influence?
When a video gets more attention from the platform due to initial engagement, this process is known as ________.
What is algorithmic amplification?
This type of reinforcement involves adding something desirable to increase a behavior.
What is positive reinforcement?
The cycle of cue, behavior, and reward that shapes our habits is known as the ________.
What is habit loop?
This cognitive shortcut involves making quick decisions with limited information and often leads to errors.
What is heuristic?
This term refers to the unwritten expectations of behavior that people feel compelled to follow in a group setting.
What are norms?
This term refers to the system prioritizing which comments or likes are shown to people based on what gets the most attention.
What is visibility weighting?
This happens when a behavior is reinforced by removing an unpleasant stimulus.
What is negative reinforcement?
This environmental factor, such as a specific place or object, triggers habitual behavior.
What is cue?
This bias involves favoring information that confirms pre-existing beliefs.
What is confirmation bias?
When Maya moved to the right side of the cafeteria to avoid standing out, she was demonstrating this behavior.
What is conformity?
This behavior occurs when a person changes how they present themselves based on the audience they think is watching them.
What is audience shaping?
When Maya received detention for texting in class, this was an example of ________.
What is punishment?
This term refers to the ease with which a particular behavior is triggered by an environment.
What is affordance?
This bias happens when people cling to their beliefs, even when faced with contradicting evidence.
What is belief perseverance?
This term describes complying with someone’s request, even if that person has no formal authority.
What is compliance?
Posting content that has already become popular just to fit in with current trends is known as this.
What is trend conformity?
This reinforcement schedule is especially powerful because the reward is unpredictable, making the behavior more persistent.
What is variable reinforcement?
Changing the environment to encourage more positive behavior is an example of this concept.
What is context-dependent behavior?
The tendency to believe that the likelihood of events is based on the ease with which examples come to mind is called the ________.
What is availability heuristic?
The discomfort Maya felt from standing out and not conforming to group behavior is called this.
What is fear of rejection?
These are the signals or cues that indicate social risk, such as a negative comment, which can lead someone to change their behavior online.
What are social risk signals?
Maya stopped checking her phone because she received no likes on her posts, which is an example of ________.
What is extinction?
This term refers to how a stressful environment can strengthen existing habits instead of breaking them.
What is stress strengthening existing habits?
When Maya made a decision based on how the information was presented to her (90% success rate vs. 10% failure rate), she was affected by ________
What is framing?