Campaign Structure
What is the primary purpose of a campaign?
To increase sales, build brand awareness, or drive website traffic.
What metric measures how many people click an ad?
Click-through rate (CTR).
Why do ads that trigger emotions often perform better?
People make decisions based on emotions more than logic.
How can influencers contribute to ad effectiveness?
They provide credibility and social proof to audiences.
What tool does Meta offer to help advertisers select their ideal audience?
Meta’s audience targeting tools.
How can businesses automatically monitor ad performance?
By using analytics dashboards to track engagement and conversions.
What strategy can businesses use to build trust through social proof?
Testimonials, user-generated content, or influencer partnerships.
What kind of ads use time-sensitive deals to drive purchases?
Limited-time offers or flash sales.
What are two main content types commonly used in ad campaigns?
Videos and images (or a multimedia approach).
What metric is useful for tracking completed purchases from an ad?
Conversion rate.
How does the scarcity principle create urgency in ads?
It makes people act quickly by suggesting limited availability.
What is an example of a strong CTA in an ad?
“Sign up now for an exclusive discount!”
Why is a strong call-to-action (CTA) important in an ad?
It directs the audience toward a specific action and increases conversions.
What is an important factor when setting up a tracking system for ads?
Defining what success looks like (KPIs).
How does Fear of Missing Out (FOMO) influence consumer behavior?
It drives impulsive decisions because people don’t want to miss a deal.
How can a fitness brand use emotional appeal in ads?
By addressing confidence, health goals, or fear of judgment.
What are two key decisions businesses must make regarding campaign budgets?
Setting a total budget and deciding when the campaign runs.
Why is continuous monitoring of ad metrics important?
To optimize the campaign and adjust based on performance.
Why should businesses be cautious when overusing scarcity tactics?
It can feel disingenuous and harm brand reputation.
What is a major risk of using too much urgency in ads?
It can make the brand seem manipulative or dishonest.